Online branding for international trade

Online branding is a crucial element of exporting and promoting your business overseas and everything you do from your website to your social media channels need to be carefully crafted to cater for the tastes of an international audience.

In this video for the UKTI International Business Festival, held as part of the Grand Depart of the Tour De France in Yorkshire, Northern Lights’ vice president in the UAE Vania Henry shares her insights into the key considerations for businesses around their online branding.

Covering culture, language and communication, this short video features top tips for businesses considering exporting to the UAE and other countries around the world.

For support with your export strategy and advice and guidance on breaking into the UAE, contact Northern Lights on 01423 562400.