Northern Lights

“Blogging opened doors and enhanced my professional reputation”

Guest blog by Sarah Burnett, Vice President at Everest Group, a management consulting and research firm focused on the development and execution of global IT and business services strategy. 1. When and why did you start blogging? I started blogging about 10 years ago when I realised its massive potential to enhance my professional brand and reputation and “Blogging opened doors and enhanced my professional reputation”

Top university award for Yorkshire business leader

A leading Yorkshire businesswoman has been honoured with a Leadership Award by the University of Leeds for helping to shape a future of award-winning education and ensure student skills are relevant to business. Victoria Tomlinson, chief executive of Harrogate-based public relations and marketing agency Northern Lights, is chair of the university’s Management Division Advisory Board Top university award for Yorkshire business leader

Interview with Richard Millington, founder of Feverbee.com at the Tactical Psychology of Digital Engagement Conference

Richard Millington, founder of Feverbee.com, outlines the challenges that community managers are facing and how he sees their role developing and the new tools and ideas to help them. Richard says: “We haven’t evolved much in the last couple of years and the key thing will be to look beyond the traditional community skills.”  ” Interview with Richard Millington, founder of Feverbee.com at the Tactical Psychology of Digital Engagement Conference

Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties

Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure – it all sounds great, right? Well, not always. If your blog or article Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties