Northern Lights, Author at Next-Up

Northern Lights chief executive reveals secrets to success for female leaders

Northern Lights | 9 September 2015

In a new interview with one of the Middle East’s leading newspapers, The National, chief executive of Northern Lights Victoria Tomlinson shares her insights from a major new piece of research that considers how women around the world can make more of an impact in the workplace. After interviewing more than 1,000 international female business … Northern Lights chief executive reveals secrets to success for female leaders

Nine reasons why your business should be blogging

Northern Lights | 4 September 2015

Blogs have been a recognised marketing tool for a number of years now and I’d argue they are the most powerful way of promoting your business today. They’re also a hugely cost effective way for generating new business and raising awareness of your expertise or offer. Despite this, many businesses still aren’t making use of … Nine reasons why your business should be blogging

A-Z of social media – 120 glossary definitions for content marketing and social media

Northern Lights | 25 August 2015

Content marketing, blogging and social media are all now recognised as hugely important tools for businesses looking to acquire new customers, target key individuals and build relationships. However, this new digital marketing landscape is awash with confusing terms, acronyms and jargon. In this latest blog, I aim to provide some quick and simple explanations to … A-Z of social media – 120 glossary definitions for content marketing and social media

LinkedIn profiles – first or third person?!

Northern Lights | 12 August 2015

How should you write your LinkedIn profile? First person – I am the UK’s leading authority on … Or Third person – John Smith is the UK’s leading authority on … There is no definitive right or wrong answer and we frequently debate the pros and cons of both. I would … LinkedIn profiles – first or third person?!

SEO is dead – content marketing is king!

Northern Lights | 7 August 2015

Yes, it’s a bold headline and I suspect I’m now going to be bombarded by SEO specialists who will, quite rightly, condemn me for such a sweeping statement. However, content marketing – or writing quality and regular articles for online platforms – is becoming increasingly important to the success of a business. Even the most … SEO is dead – content marketing is king!

How can businesses use live video apps like Periscope?

Northern Lights | 31 July 2015

Back in April I talked about how Periscope could benefit business as it was launched to the world. This new live video streaming app from the people at Twitter allows anybody in the world to broadcast what they are doing live, simply by using a mobile phone to film events. It’s proved to be a … How can businesses use live video apps like Periscope?

How do I get my business found on Google?

Northern Lights | 22 July 2015

Customer questions are key when it comes to improving your Google search ranking and creating content for your website and social media channels. This latest video blog (vlog) from Northern Lights communications director Ben Pindar is in response to a question he’s faced on numerous occasions. Our recent research into how professional service firms are … How do I get my business found on Google?

Eight common social media mistakes – is your business guilty?

Northern Lights | 16 July 2015

My last blog looked at Nine Steps To Build An Online Brand, offering a few simple steps to create a simple but engaging presence that will help business leaders to use the internet and digital technology to win new business. One of the key elements of this process was harnessing the power of social media. … Eight common social media mistakes – is your business guilty?

Nine steps to build an online brand

Northern Lights | 8 July 2015

Today every business owner recognises the importance of a strong online brand – even if it’s still on the “to do” list. Finding you on Google and researching who you are is now an integral part of every customer’s buying process. Northern Lights works with a wide number of B2B organisations, public sector bodies, educational … Nine steps to build an online brand