Northern Lights

Should CEOs be on twitter? Why they should – and why they shouldn’t

The FT’s Maija Palmer recently looked at chief executives who are on Twitter. The article quoted Linda Bolg of Socialbro who said ‘I would personally always advise (the CEO) being on Twitter as it can raise the company profile’. It was great to see social media being covered from a strategic perspective rather than as Should CEOs be on twitter? Why they should – and why they shouldn’t

Becoming a thought leader

Most senior people are thought leaders. How can you use your expertise to promote your business and help your customers? Victoria Tomlinson shares her ideas about thought leadership blogging <Read more>

6 marketing own goals of 2015

I know. We aren’t even two weeks into the New Year. Maybe it’s that post-holiday feeling, but in the last ten days I have found myself commenting on several poor marketing initiatives. It’s made me reflect on our own marketing activities – are we making similar clangers? What can we learn from these? Here I 6 marketing own goals of 2015