January 2015 Happy new year to you! This newsletter should give you a few ideas for the year ahead – and do read our blog on what we think are the business opportunities for 2015. How to be a thought leader – social media makes it easy Being a ‘thought leader’ may sound rather grand, … How to be a thought leader – Northern Lights PR newsletter
Get your board into technology Last week Sony cancelled the release of Hollywood film, The Interview because of computer hacking threats. The company has been slated for this decision – even by President Obama – not just for being weak but because Sony’s board is seen as not being IT savvy and not having managed … Where are the opportunities for 2015?
Office parties in the holiday season are an important part of rewarding and motivating staff, but in the social media age they can be fraught with potential pitfalls for damaging your brand and causing costly employment issues. With staff’s lives now intertwined with Facebook, Twitter, Snapchat and a wealth of other social media platforms, occasions … Managing social media at the office party
Bradford University School of Management has recruited a wealth of new talent to its international advisory board – including a global banking chief, a leading business specialist and one of the UK’s top business consultants. Welcoming them, Delroy Beverley – newly appointed chairman – urged young people and leaders in private, public and voluntary sectors … International business leaders join Bradford University School of Management board
In part one of the ten top tips for Goole+ blog I talked about the unstoppable rise of Google+ and why every business should now be using it to improve their online profile. The blog looked at why Google+ is a powerful tool in ensuring you get to the top of Google’s search rankings, why … Ten top tips for Google+ – Part Two
Sheryl Sandberg of Facebook says women have to ‘lean in’ if there are to be more women at the top. But what do other women believe needs to be done to create more female leaders? I was delighted to be the moderator for a Qiyadiyat evening discussing just this. Qiyadiyat is ‘an empowerment platform for … 10 changes to increase female leadership in the UAE – and the world?
Google+ cannot be ignored and here I’ve shared some of the top tips I’ve picked up along the way to help you harness the power of this “sleeping” online giant.
This was a great question posed – hypothetically – by John, a global marketing director at a major corporate. We were discussing the value that global brands put on their reputation – and how these brands want to protect their name through very strict terms and conditions with suppliers. It is very common for contracts … What is the financial value of business case studies?
A leading medical training organisation on the front line of the Ebola outbreak has asked the world’s governments to take the brave step of enforcing quarantines in the fight against the virus – adding the current “inexplicable delay” will result in an international epidemic. EFP Tactical Medical Group employs 1,500 people worldwide and is training … EBOLA FIGHT – EFP TACTICAL MEDICAL GROUP CALLS FOR NATIONAL QUARANTINES
