Northern Lights, Author at Next-Up

Olympic athlete visits Bradford business school to call for ‘winning atttitude’

Northern Lights | 17 September 2014

Olympic athlete Steve Cram said business leaders must ensure every member of their team has a gold medal winning attitude if they want to guarantee success in a speech at Bradford University School of Management. Speaking at the Knowledge Transfer Network event in front of a capacity crowd of business leaders, the broadcaster and elite … Olympic athlete visits Bradford business school to call for ‘winning atttitude’

Director LinkedIn profiles – how to write them?

Northern Lights | 17 September 2014

Apologies if some of the links in this blog post do not work, we have transferred this blog to the Next-Up website from our old Northern Lights PR website. Writing a LinkedIn profile for a chief executive or a director can be surprisingly difficult. While you want some personal information, it generally should convey passion … Director LinkedIn profiles – how to write them?

Bradford retains world top business school ranking

Northern Lights | 16 September 2014

Bradford University School of Management has once again been named one of the world’s top business schools – and the best in Yorkshire – in the 2014 Financial Times Masters in Management world rankings. The school is one of an elite group of 70 business schools around the world to achieve the ranking, which includes … Bradford retains world top business school ranking

The Apple Watch arrives – but what are the implications of wearable technology for business?

Northern Lights | 11 September 2014

Perhaps the biggest issue for wearable technology is how they will impact on businesses. Such devices raise a number of questions, ranging from should they even be allowed in the workplace to how will they transform the way we communicate and work together, and it’s a debate that will rage on while the technology giants and businesses alike battle to understand how to harness the opportunities.

How to plan a successful business event

Northern Lights | 5 September 2014

The arrival of September means many things. The end of summer, a new school term, increasingly congested roads and the countdown to Christmas. However, in the business world it marks a return to activity after a holiday-induced lull in activity and also, the start of the events season. Business events continue to grow in popularity … How to plan a successful business event

Do you stand out from the crowd? – Northern Lights PR newsletter

Northern Lights | 4 September 2014

Why should SMEs consider PR? The number of new businesses being established across the UK is soaring as more and more of us look to fulfil our entrepreneurial ambitions. While this is great news for our economy, the rise in competition means businesses have to work much harder to stand out from the crowd. PR … Do you stand out from the crowd? – Northern Lights PR newsletter

Rougemont Estates confident of further investment

Northern Lights | 4 September 2014

Property investment company Rougemont Estates is celebrating a successful first half of 2014 by adding £10m of new acquisitions, including a £6.5m whisky maturation warehouse, to its burgeoning £40m portfolio. And, with another £6.6m deal currently in the pipeline, the successful investment business says they are confident of finding more “pockets of value” around the … Rougemont Estates confident of further investment

Using LinkedIn to win business

Northern Lights | 28 August 2014

LinkedIn is the undisputed champion of the B2B social media sector and is recognised as the most powerful marketing tool of the 21st century. But, how do you make the most of LinkedIn? How do you use LinkedIn to win business? How do you use LinkedIn to identify business targets? And, how do you use … Using LinkedIn to win business

Why should SMEs consider PR?

Northern Lights | 21 August 2014

New figures show the UK has now become the “self-employment capital” of Europe as soaring numbers of entrepreneurs set out on their own road to business glory. While this may be great for the economy, it presents a major headache for the growing number of businesses out there who have to work harder to make … Why should SMEs consider PR?