In last week’s blog about online reputation management, I looked at the importance of online branding, how to check your online reputation and how to respond to negative comments. In this instalment, I dig deeper and look the rising tiding of cyber extortionism, safeguarding your brand online and, most importantly, how to improve your online … Ten step guide to online reputation management – part two
Andy Warhol was wrong when he said everyone in the future will have their fifteen minutes of fame. Today, we’re all famous, all of the time. Every aspect of our life is played out in the full glare of the social media spotlight and, while this new era of sharing delivers major opportunities, it can … Ten step guide to online reputation management – part one
What is the value of a newsletter? A carefully crafted company newsletter can be one of the most effective ways of communicating with customers and staff and, used properly, is an excellent way to win new business or sell more to existing clients. However, they must be much more than a simple advertising sheet that … What is the value of a newsletter?
Northern Lights PR has launched a new series of workshops to help business leaders understand the nuances of social media and then use it strategically to target and win new customers. In the first workshop in Harrogate earlier this month more than 20 businesses joined an intensive and interactive session on using Twitter and Google+ … New Northern Lights workshops guide way through social media maze
I’ve spoken a lot about the need for effective communication in our blog – both internal communications and external communications – and in this latest instalment I’m looking at the value of company newsletters. Newsletters are often overlooked by businesses but, by following a few basic rules, are a hugely powerful marketing tool and a … How to write an effective newsletter
The holiday season is upon us once again and that means it’s time for a swathe of “silly season” stories throughout the media. However, this can present significant opportunities for businesses to secure PR coverage and demonstrate their expertise. Here, Northern Lights’ communications director Ben Pindar shares his thoughts on how businesses can make the … Making the most of silly season – managing your PR during summer holidays
It’s that time of year again when half the country ups sticks and abandons Blighty for two weeks of sunburn, sangria and the squirts. Holiday season is upon us once again and that can present major problems for businesses of all sizes as they work to provide adequate holiday cover and ensure those all important … Keeping business communications alive over the holiday season
Online branding is a crucial element of exporting and promoting your business overseas and everything you do from your website to your social media channels need to be carefully crafted to cater for the tastes of an international audience. In this video for the UKTI International Business Festival, held as part of the Grand Depart … Online branding for international trade
We are launching a series of workshops on using social media to win business – the first is on July 14 in Harrogate – and the Harrogate Advertiser has included a piece on Ben talking about the importance of B2B social media. To sign up for the event or find out more, visit https://www.next-up.com/blog/invite-join-new-interactive-workshop-win-business-using-social-media/ … Northern Lights PR are launching a series of workshops on using social media to win business
