This week the German giant, Bilfinger, swallowed up GVA. Or rather – according to some media – GVA ‘agreed a merger with a global player’. Bilfinger is an €8.5bn company and the transaction is worth £150m. You decide, merger or acquisition? Compare the two headlines below and you just … 5 inside secrets to successful mergers and acquisitions
Stakeholder engagement is considered by 82 per cent of senior communicators across Europe to be important to their organisation’s success, according to research by Brunswick Insight – and 90% expect the scope and scale of stakeholder engagement activities to increase dramatically over the next five years. But surprisingly, while most acknowledge the importance of strategic … Building social media into your stakeholder engagement strategy
Well done! You are about to join the one billion Twitter users worldwide – thanks to Craig Smith for all these Twitter statistics. But why do you want to start tweeting? Probably like most newcomers you have no idea, because you don’t know the potential?!….
Leica claims the advert for their new camera is the most boring of all time. Victoria Tomlinson comments; “It’s a very smart strategy. With all the competition from mobile phones and so on, they are trying to distinguish why you would still buy a beautiful camera like this.”
Administrators from The P&A Partnership have been called in to a Lancashire care provider after increasing legislation and intense competition brought an end to the business, with the loss of more than 150 jobs. Abacus Care Home Care and Nursing Services (Ormskirk) Limited supplied qualified nurses and health care assistants to care homes, hospitals, and … Growing rules and competition trigger collapse of care provider
Networking events are a powerful tool in the business arsenal. Cold calls are exactly that, cold and inpersonal, but networking events and business conferences allow you to walk up to your target client and shake them warmly by the hand. You can start to build a trusted relationship and that means the following sales call … Networking tips – making the most of business events
Over 30 business leaders from a range of industries – including Nokia, Marks and Spencer, John Lewis and Hallmark International, have helped Management students at the University of Leeds with insights into their future careers and advice on job search and interview skills. Read more
Administrators from The P&A Partnership have been called in to a kitchen and granite retailer in South Yorkshire after the business succumbed to growing pressure from a number of creditors. The owner of 24-Seven Kitchen & Granite Solutions made the decision to place the company in administration after experiencing cash flow problems amid increasing demands … Kitchen retailer collapses amid creditor demands
Last week I spotted a great post by Lloyd Pearson on the PM Forum LinkedIn group (Professional Marketing) saying ‘A plea to Legal Marketers – please don’t do this’. He linked to the video clip below, which he says ‘parodies the modern corporate advert: laden with clichés, stock images, buzzwords, and emptiness’. If you cannot … How to make great video clips for YouTube – 11 examples of the best and worst
