Northern Lights

The power of networking in large corporates – are your coffees strategic?

Over the last year I have run a number of sessions on networking, both for global corporates and for universities.  While the sessions for universities have tended to focus on networking skills for a job, and particularly on how to walk into a room full of strangers, covered in this guest blog for the University The power of networking in large corporates – are your coffees strategic?

Just because I am “young”, doesn’t mean I know how to use social media in business!

Nineteen-year-old Tom is currently working at Leeds-based CMS Advertising. He recently attended a University of York two day master class in social media led by Northern Lights PR. Here, he reflects on what he learnt. Last month I attended the University of York’s two day social media masterclass at York University. Like most people my Just because I am “young”, doesn’t mean I know how to use social media in business!

10 event organiser inside secrets to guarantee senior people attend events

“We send out so many invitations – but the right people never attend events.” It doesn’t matter where you are in the world, this seems to be one of the biggest challenges for marketing teams.  I have now heard this comment dozens of times just this year: Dubai and UK; universities, corporates, charities and public 10 event organiser inside secrets to guarantee senior people attend events

Female entrepreneur selected as BBC expert woman on social media and business

The BBC has chosen and trained Victoria Tomlinson, chief executive of Northern Lights PR, as one of their stable of expert women.  The communications consultancy is based in Harrogate and Dubai. The BBC’s initiative aims to address the lack of female faces in factual programmes.  Victoria was one of 30 women from the North who Female entrepreneur selected as BBC expert woman on social media and business

Social media are not going to go away

Victoria Tomlinson writes a letter to the editor, in response to “Elderly, wealthy and turned off by Twitter”, July 6 http://www.ft.com/cms/s/0/e81c3d74-ea1b-11e2-b2f4-00144feabdc0.html#axzz2Z75u6zEv