Northern Lights
Top 10 media training tips for expert women – and men – giving media interviews
Mrs Moneypenny of the FT asked this weekend ‘are you an adept user of social media?’ Since most of the FT’s readers are boardroom directors, I would anticipate the answer to that question would not only be ‘no’ but more likely ‘you must be joking’. This is a major issue in the UK: senior … Top 10 media training tips for expert women – and men – giving media interviews
Social Media – How Petplan turned bad PR into great PR with an integrated internal communications and social media strategy
We’re always looking for examples of businesses that use social media well. Its immediacy can be both a blessing and a challenge in PR. One company that uses social media really well is Petplan. As a B2C pet insurance company, they have a great presence on Facebook, as they know that’s where their customers are. … Social Media – How Petplan turned bad PR into great PR with an integrated internal communications and social media strategy
Dr John Bibby appointed non-executive director of Osmosis
Leeds-based Osmosis, which develops software to capture online learning for doctor appraisals, has appointed Dr John Bibby as non-executive director. Dr Bibby has been a GP at Windhill Green Medical Practice in Shipley and Baildon for the last 30 years with extensive experience in quality improvement, using IT to support doctors and doctor learning and … Dr John Bibby appointed non-executive director of Osmosis
Can your company survive the horsemeat scandal
Search engine optimisation training (SEO) – what is a good bounce rate for a website?
We have recently been asked this question by a client who has seen a slight increase in their bounce rate since we started to manage their blog. Bounce rate should not be looked at in isolation; it should be considered in the context of other metrics, the type of organisation the website belongs to, and what activities have been happening to cause the increase in bounce rate.
MBA from top business school for just £2,000
One of the world’s oldest and most prestigious business schools is offering six MBA scholarships for just £2000 each to celebrate its 50th anniversary next academic year. These are all for students studying in the UK, though modules can be taken through its global campus in Dubai in UAE, Manila in the Philippines, Singapore and Hong Kong.
5 social media lessons every chief executive should learn from Paris Brown
What businesses can learn from mental health practitioners
I was delighted to be asked by Victoria Betton to co-author an ebook for the NHS on using social media to help mental health practitioners. Packed with examples of best practice and case studies, I have been so impressed at how professionals are using social media – from consultants and GPs to occupational therapists and … What businesses can learn from mental health practitioners