Here are a few of the tips and insights that I took away from Nigel Botterill’s masterclass. Give a talk about your own expertise and learn from it. Use your archive materials. Monthly newsletters need to be monthly. Information marketing has enormous potential.
A leading professor in the field of social work is calling for a radical change in the way local authorities and health bodies train those working with vulnerable people, so they know how to raise the alarm when they find a ‘Jimmy Savile’ culture. Speaking at a national social care conference, tomorrow 16 November 2012, … Future Jimmy Saviles can be prevented through training’ – Professor calls for whistleblowing overhaul in care homes and hospitals
Brendan Guilfoyle, partner at The P&A Partnership who led the rescues of Bradford Bulls, Plymouth Argyle, Crystal Palace and Luton Town, will be speaking at a free breakfast event for business professionals in Coventry at the Ricoh Arena on 20 November at 8am. He will talk about the financial challenges facing sports clubs – and … Expert to give sporting insight into insolvency
What percentage of senior executives – of UK FTSEs and corporates – would you expect to be on LinkedIn? To be honest, I was trying to guess and couldn’t decide. There are plenty of reasons for senior people NOT to be using social media, but even more for them to be active so they understand … Is it time for all senior executives to understand the principles of business-focused social media?
Have you taken part in a webinar with half a dozen nationalities from China to Silicon Valley – and all the challenges of varying quality of internet connections? With flights grounded due to Hurricane Sandy and New York still not functioning normally, no doubt more people than ever are using this extremely useful business tool. … Five failsafe tips to ensure successful international webinars
In my last blog, we had a brief look into the history of blogging and how bloggers are now major influencers in business: Why B2B Can’t Ignore Blogging But what about writing a blog yourself? Taking things back to your business, the best way to control online opinion (or at least to influence it in … 12 Reasons Why Blogging is Good For Business
More than 400 students have offered their bone marrow to help strangers at the University of Leeds, if they prove a medical match. Over the year, around 2,500 Leeds students will help in total. Leeds Marrow, the student-run branch of the Anthony Nolan charity has a team of volunteers from Leeds University Union (LUU) to … Are Leeds’ students the most selfless in the UK?
Northern Lights PR has won a number of new clients including Worldmark International and the University of York. Worldmark is a materials science business that designs and manufactures parts for the world’s best-known names in smartphones, tablets, games consoles and laptops overcoming problems such as screens that smash and smear as well as devices that … Global business win for Northern Lights PR
We’ve helped a number of clients go through the torture of media training in just the last month – and I’ve also gone in front of a camera to promote our ebook to help students who are jobhunting. A number of themes struck me as we were doing these. Here are our tips if you … Six essential tips for successful video blogs and media commentators
