Northern Lights, Author at Next-Up

Content is king: How social media has given greater credibility to communications in business

Northern Lights | 6 June 2012

When I joined Northern Lights PR in January 2011, Victoria and the team were just embarking on a mission to prove ‘why you can’t ignore social media in business’. At that time, the consumer market was rolling out some creative, high volume campaigns using Facebook, Twitter and other platforms but there were few B2B case … Content is king: How social media has given greater credibility to communications in business

Chief executives speaking at free business school events

Northern Lights | 31 May 2012

Where should businesses focus their efforts to be competitive and grow in the current tough economy? How do you maximise the assets in your business and what skills do your management team need? Keith Williams, chief executive of British Airways and Neil Gaydon former chief executive of Pace are giving their views at a series of … Chief executives speaking at free business school events

Conference highlights impact of welfare cuts and changes on region’s communities

Northern Lights | 31 May 2012

Voluntary sector organisations will receive 100 practical tips to help them deal with the impact of welfare reform and public sector cuts at Involve Yorkshire and Humber’s annual conference in York on June 28. The “Welfare to Where?” conference at the Priory Street Centre, York, looks at how Government reforms and changes will affect the … Conference highlights impact of welfare cuts and changes on region’s communities

Five key ingredients to an amazing event

Northern Lights | 30 May 2012

I attended a truly inspiring event yesterday. It is so rare to go to anything where all aspects deliver and I have been analysing why this event worked so well – and what are the ingredients that we can all learn from. 1. Put your audience first The event was organised by The Yorkshire Mafia … Five key ingredients to an amazing event

Chair of disability charity tackles 24 hour challenge on mobility scooter

Northern Lights | 29 May 2012

The chair of a Yorkshire charity is tackling a 24 hour journey on a mobility scooter next month to highlight the everyday challenges facing people with disabilities. Martyn Weller from York will be travelling from Disability Action Yorkshire’s (DAY) Harrogate headquarters to the charity’s new holiday lodge in Kenwick Park Estate, Louth, Lincolnshire on June … Chair of disability charity tackles 24 hour challenge on mobility scooter

Inspiring adult learners shine at regional awards

Northern Lights | 21 May 2012

Hundreds of people celebrated the achievements of inspirational adult learners from across the region at an awards’ ceremony at Leeds Art Gallery last night (May 17). Twenty winners in the Yorkshire and Humber Adult Learners’ Week Awards 2012 each overcame personal challenges including illness, redundancy, dyslexia and bullying at school, to return to education. Castleford … Inspiring adult learners shine at regional awards

Why your LinkedIn profile must be 100% complete – and how to do it

Northern Lights | 11 May 2012

I was delighted to be asked to speak at an evening event for York Professionals this week. There were five of us each giving short sharp 15 minute talks – and mine was on LinkedIn. Before the event I researched the 39 members and speakers attending to see who was already on LinkedIn and how … Why your LinkedIn profile must be 100% complete – and how to do it

Six guaranteed ways to sell more to your existing customers

Northern Lights | 3 May 2012

It costs five to fifty times more to find a new customer than sell more to your existing customers. We’re working with a lot of clients helping them to increase sales and this is nearly always one of the best places to start. It’s a common fault – and we’re probably guilty of it ourselves! … Six guaranteed ways to sell more to your existing customers

Monthly Newsletter – Tips and insights from Northern Lights PR

Northern Lights | 26 April 2012

Helping housing sector realise the potential of social media Is the social housing sector being over cautious in not embracing social media? Members of The Guardian’s housing network certainly think so. In February a poll of Guardian housing network members revealed that 83 per cent do not think the housing sector is realising the full … Monthly Newsletter – Tips and insights from Northern Lights PR