Northern Lights

Pre-pack deal safeguards 98 jobs in Bradford

Administrators from The P&A Partnership have sold three Bradford based food businesses in a pre-pack deal, saving 98 jobs.  Gareth Rusling and Chris White were appointed joint administrators to Pakeezah Superstores Ltd, Pakeezah Meats Ltd and Pakeezah (Girlington) Ltd on April 12 and sold the businesses immediately on appointment. Asset consultants Charterfields conducted negotiations on Pre-pack deal safeguards 98 jobs in Bradford

Largest rental company in Middle East appoints PR and marketing consultancy

Dubai-based Byrne Equipment Rental LLC has appointed Northern Lights PR on a year’s marketing contract to support its growth plans. Byrne is the largest general rental company in the Middle East with 450 employees and 12 offices in Dubai, Qatar, Oman, Abu Dhabi and the Kingdom of Saudi Arabia.  It is best known for its Largest rental company in Middle East appoints PR and marketing consultancy

Is podcasting dead?

by Jon Buscall, head of Jontus Media, a digital marketing agency in Stockholm, Sweden. He hosts the weekly Online Marketing & Communications Podcast. He is also the author of an ebook and video training series Launch a Podcast and Grow Your Business. Despite the regular calls that podcasting is dead, let me assure you that Is podcasting dead?

Social media for Managing Partners – opportunities and threats

Social media for Managing Partners – opportunities and threats Earlier this month, we were invited to speak at the Yorkshire branch of the global Managing Partners’ Forum. What are the issues worrying heads of professional firms?  Where do they see the opportunities in social media? The aim of the forum is to bring professionals from Social media for Managing Partners – opportunities and threats

Entering your business for an award – 10 tips for getting PR

Recently I ran a PR and social media workshop in York for tourism businesses with Denise Howard OBE, director of Welcometraining.  All the participants were finalists in Visit York’s Tourism Awards. Entering and winning awards is a great way for businesses and organisations in any sector to achieve effective and low cost PR.  You can Entering your business for an award – 10 tips for getting PR

Are men receiving significantly more support to reach board positions than women?

A new report out today (Tuesday 20 March 2012) shows that more men than women who aspire to reach the boardroom are likely to be offered support by their employers. Praesta, which coaches 450 top executives a year of whom 120 are senior women, has published research into the issues that top females discuss through Are men receiving significantly more support to reach board positions than women?

Open journalism – now you REALLY can’t ignore social media in business

At the beginning of March, the Guardian released its new TV advert. We’ve since used the YouTube clip of the ad in client meetings, workshops and LinkedIn discussions to help illustrate how the media landscape is changing – and show senior professionals why social media should be integrated into business strategy at the highest level. Open journalism – now you REALLY can’t ignore social media in business