If you have one shred of doubt left about the business value of LinkedIn……. Read this! Just see what discussions can be developing about your business behind your back – and how, if you are alert, you can dive into the conversation and pick things up with your customers. At the weekend I spotted a … If you have one shred of doubt left about the business value of LinkedIn…….
PR agencies that share news bulletins and press releases online on behalf of clients could potentially be doing more harm than good. Recent developments in Google’s SEO ranking strategy (which aims to ensure more credible sources rank higher) mean that PR agencies who don’t keep up to date with SEO could fall foul of Google’s … PR Agencies: How sharing Press Releases can decrease your own and your client’s google ranking
A mobile boardroom created by Bradford University School of Management, has helped 15 business leaders with ideas to innovate in their own organisations. Professor Christos Kalantaridis, who leads the School’s Innovation Club for businesses, organised a bus to visit Systagenix (formerly Johnson and Johnson), WebAnywhere – a fast growing education software business and the off-site … Yorkshire businesses succeeding through innovation
This infographic of the Charity 100 Social Index illustrates a six month study of how well charities are using social media and how this correlates with their financial performance. Cancer Research UK comes out top for its combined brand strength and financial strength. As the infographic shows, it is not just volume that determines the … The Charity 100 Social Index: The link between social media strategy and financial strength of charities
I mentioned that I have been on a social-media-holiday-reading-fest. A key goal was for me to become better at SEO (search engine optimisation) for our own and clients’ blogs. SEO is writing website and blog copy in a way that search engines can find – and get you higher up Google rankings. My next book … 8 easy steps to improve your search engine rankings
I have attended two events in the last week that shed very different lights on public relations and what people believe PR is about and does. It made me wonder what businesses are buying when they decide to hire a PR consultant. With colleague Helen Standing I attended a session called How to Find the … Is Public Relations right for your business? Three tips for choosing a PR agency
This summer I have been on a glut of holiday reading about social media. I had thought I was buying the more ‘advanced’ books and while most of them covered a lot of basics for newbies, each book had a number of new ideas and tips. But what struck me most as I ploughed up … Twitter is the favourite social media of the gurus
Bradford University School of Management has been shortlisted in the outstanding employer engagement category for the Times Higher Education Awards 2011. The employer engagement award, open to all higher education institutions in the UK, recognises a strategic and innovative approach to delivering employers’ workforce development needs. Judges are looking for employability credentials including new ways … Bradford University School of Management recognised for employer engagement in Times Higher shortlist
Yorkshire PR agency Northern Lights PR has been shortlisted in both regional and national PR industry awards. Following the release of Victoria Tomlinson’s ebook ‘Why you can’t ignore social media in business’ and a series of contract wins for social media campaigns, the Harrogate-based agency has been shortlisted for the ‘Best Use of Social Media’ … Award winning Yorkshire PR agency recognised for social media expertise
