Northern Lights, Author at Next-Up

Were there any killer tips to improve SEO at the ThinkVisibility conference?

Northern Lights | 5 September 2011

Were there any killer tips to improve SEO at the ThinkVisibility conference? In our pursuit to improve SEO (search engine optimisation) skills, three of the Northern Lights team attended the ThinkVisibility conference in Leeds this Saturday. Thanks to @thehodge for organising a lively day complete with pick’n’mix sweeties and Lego people! I’m still digesting the … Were there any killer tips to improve SEO at the ThinkVisibility conference?

Why are ‘mummy bloggers’ so influential? And what could professionals learn from them about social media for business?

Northern Lights | 2 September 2011

Even if you don’t have children and rarely read blogs you’ve probably heard the term ‘mummy blogger’. It refers to parents (‘daddy bloggers’ are also now taking off in a big way) who blog about anything to do with their children. There are thousands of them but some have become incredibly influential, winning major awards … Why are ‘mummy bloggers’ so influential? And what could professionals learn from them about social media for business?

Bradford University School of Management Innovation Club takes to the road on the ‘Ideas Bus’

Northern Lights | 30 August 2011

Bradford University School of Management is inviting business leaders on board its ‘Ideas Bus’ to see first-hand how three top Yorkshire companies have turned their ideas into business results. The ‘Ideas Bus’ will start at the School of Management on the morning of 13 September. Passengers will spend the day sharing business ideas, seeing examples … Bradford University School of Management Innovation Club takes to the road on the ‘Ideas Bus’

How do you get your director featured in national press?

Northern Lights | 26 August 2011

Any company with an active PR team or agency is usually keen to get the appointment of a new director featured in their local press. Local and regional media is generally easy to achieve – but what chance is there of getting a corporate appointment featured in the national media? Here we show how we … How do you get your director featured in national press?

UK business school: more MBA students in Dubai funding themselves

Northern Lights | 24 August 2011

The number of students who are funding themselves rather than being funded by their company has increased from 20% to 90% over the last four years on Bradford University School of Management’s Dubai-based MBA programme. The School of Management’s Dubai programme has also seen a shift in the sectors that MBA students are coming from, … UK business school: more MBA students in Dubai funding themselves

P&A and Aon to partner in international debt collection

Northern Lights | 22 August 2011

Aon, the UK’s largest insurance broker, has appointed The P&A Group of Companies in a competitive pitch process, to look after its international debt recovery services. P&A, one of the largest independent insolvency and debt collection firms in the country, won the contract in a competitive tender process. Commenting on the appointment, Aon’s managing director … P&A and Aon to partner in international debt collection

Leading UK business school launches executive modular MBA in Manila

Northern Lights | 22 August 2011

Top 25 European business school, Bradford University School of Management, is launching a new executive modular MBA in Manila in October. The MBA, will be offered in partnership with the Australian International School (AIS) and will be the only MBA in the Philippines which features in the prestigious Financial Times top 100 worldwide MBA listings … Leading UK business school launches executive modular MBA in Manila

10 powerful tools to increase sales through Twitter – with thanks to Joel Comm

Northern Lights | 18 August 2011

I’ve just spent two weeks on holiday with a pile of books on social media for business. I really want to sharpen up the results that can be achieved for our clients and improve our technical knowledge. So far, I’m finding two thirds of each book tends to be basic and a lot of repetition … 10 powerful tools to increase sales through Twitter – with thanks to Joel Comm

Why are good web designers and SEO advisers so hard to find?

Northern Lights | 15 August 2011

This year has been one of great disappointment in finding and working with good web designers and SEO advisers. It seems we are going through another cycle when the ‘techies’ are disconnecting with businesses. Why do we say this? 1. Poor responses to website tenders Last year we put out a tender for one of … Why are good web designers and SEO advisers so hard to find?