The purpose of social media in business is to give your customers new and easy ways to talk directly to you; to share your expertise and help others; and build relationships with new people who might become customers one day. The most important aspect of social media is therefore to have two-way conversations. If someone … Five social media gurus who have disappointed – and four who restored our faith
Bradford University School of Management’s innovative new Emm Lane building has been recognised for its sustainability credentials in the RICS Pro Yorkshire Awards. The winners of the Pro Yorkshire Awards – known as the region’s property ‘oscars’ – were announced at a dinner on 20 May 2011 at The Pavilion, Elland Road, Leeds. The School … School of Management’s £12m new building wins sustainability award
There is no doubt that most academic research has little value if it cannot be applied in the real world. With greater scrutiny of the public purse and increasing tuition fees, it is more important than ever that academics and universities demonstrate the value of their research to wider society and the business community. This … Communicating academic research – does social media have a role?
Leeds youth groups are helping York St John University show 16 and 17 year olds how their involvement in sport, performing arts and faith groups can help them with their careers and secure a place at university. A series of events across the region for more than 300 young people will give students tips for … Leeds youth groups offer key to university success
There are three parts to writing a good blog. Identify topics that your clients and potential customers will find helpful and answer questions on. Write about them in an engaging and useful way. And then get your blog noticed by the people you are writing for. Based on feedback, our own blog is not bad … Social media in business – how do I get my blog noticed on Google?
The cooking school, in Halifax, is holding its first ever school holiday cooking courses for nine-to-12 year-olds. Two half-day sessions will run on Wednesday, June 1. Not only will the children be learning valuable cooking skills from qualified staff but they will be bringing home the results of their work – so at least one … Where cooking is child’s play
I am writing this blog as the titles roll at the end of the second BBC The Apprentice. And probably like most business people across the country, despairing of this as any kind of representation of business. Where does it go so badly wrong? 1. Who would go into business with people you don’t know … Five reasons why The Apprentice does not remotely represent business – and five places where it does
Top 25 European business school, Bradford University School of Management, is teaming up with the University of Perugia’s faculty of engineering to launch a joint MBA programme. Italy is a world leader in manufacturing and engineering processes and technologies, exporting products including machine tools, textiles, clothing, cars, domestic appliances and petrochemicals, all over the world. … New MBA to bring management expertise to Italian manufacturing and engineering sector
The LinkedIn group, The Yorkshire Mafia is a really great social media success. With more than 7,000 members joining in just over two years, there is a lot to learn from why this group is so successful. I spoke to Geoff Shepherd, founder, at the Mafia’s latest event at the Balmoral – a great … The Six Keys to the Success of The Yorkshire Mafia
