5 social media lessons every chief executive should learn from Paris Brown
Paris Brown, youth police and crime commissioner – Kent Police, demonstrated why young people do not have the skills to manage social media for corporates.
B2B social media
What businesses can learn from mental health practitioners
I was delighted to be asked by Victoria Betton to co-author an ebook for the NHS on using social media to help mental health practitioners. Packed with examples of best practice and case studies, I have been so impressed at how professionals are using social media – from consultants and GPs to occupational therapists and … What businesses can learn from mental health practitioners
Google changed its algorithms this week – three steps to ensure your website is highly ranked
This weekend Google changed the algorithms that affect how your website is ranked on its search engine. If your rankings on Google have suddenly changed – this is why. These are probably some of the most significant changes Google has ever made – thanks to @chrisnorton and his excellent blog for alerting us to the … Google changed its algorithms this week – three steps to ensure your website is highly ranked
The genie is out of the bottle – social media is here to stay. Are you managing it or avoiding it?
Lucy Kellaway wrote in her FT column this week about the distraction of social media and her own ‘cyber loafing’ at work.
She rightly points out that corporate response to internet abuse is ‘wildly inadequate’, with most companies relying on issuing guidelines and doing some monitoring – but says they might as well not bother.
9 tips for insolvency practitioners – learn from #HMVemployees and don’t get caught out by Twitter
We have worked with insolvency practitioners for more than 20 years. Without doubt, the most difficult part of their job is making people redundant. It’s an extremely pressured job and when you go into a company, your legal duty is to protect the assets of people who have lent money or are owed it, such … 9 tips for insolvency practitioners – learn from #HMVemployees and don’t get caught out by Twitter
The Do’s & Dont’s of Pinterest for Business
When done well, Pinterest can be a great part of your overall SEO strategy, and an invaluable source of traffic to your site.
When done badly, it can be a waste of your valuable time, and a possible dent to your brand’s reputation.
With this in mind, here are my top tips on what you should and shouldn’t be doing to build your presence on the internet’s biggest pin board.
11 DWP workers sacked for using Twitter and Facebook – the shocking story of government internal communications?
Yesterday, 11 civil servants at Iain Duncan Smith’s department for work and pensions were sacked for using Twitter or Facebook. The DWP’s website says it has 5,345 employees – so 2% of the department have been reprimanded, given written and final warnings, or sacked. Is that shocking?
How to create a blog editorial calendar – tips to ensure successful blogging
If you want your blog to be successful you need to post regularly. That might be monthly, weekly or daily. For most professional, business and academic blogs we would recommend weekly.
Here are our tips to help you create a blog editorial calendar and to post regularly
Ten great blogging tips for #academics to promote their research
Ten great blogging tips for #academics to promote their research