Google is changing – will keywords become obsolete?
Social media is now seen as a serious business tool – but business leaders are still not sure how to use it.
B2B social media
Ten highly successful income generation ideas for your business
Here are a few of the tips and insights that I took away from Nigel Botterill’s masterclass. Give a talk about your own expertise and learn from it. Use your archive materials. Monthly newsletters need to be monthly. Information marketing has enormous potential.
Is it time for all senior executives to understand the principles of business-focused social media?
What percentage of senior executives – of UK FTSEs and corporates – would you expect to be on LinkedIn? To be honest, I was trying to guess and couldn’t decide. There are plenty of reasons for senior people NOT to be using social media, but even more for them to be active so they understand … Is it time for all senior executives to understand the principles of business-focused social media?
12 Reasons Why Blogging is Good For Business
In my last blog, we had a brief look into the history of blogging and how bloggers are now major influencers in business: Why B2B Can’t Ignore Blogging But what about writing a blog yourself? Taking things back to your business, the best way to control online opinion (or at least to influence it in … 12 Reasons Why Blogging is Good For Business
Six essential tips for successful video blogs and media commentators
We’ve helped a number of clients go through the torture of media training in just the last month – and I’ve also gone in front of a camera to promote our ebook to help students who are jobhunting. A number of themes struck me as we were doing these. Here are our tips if you … Six essential tips for successful video blogs and media commentators
Should Schools and Colleges Teach Social Media?
I’ve recently been helping schools and colleges with their social media marketing. In May, I was invited to speak about social media at the 2012 AMDIS Conference – the annual conference of The Association for Marketing and Development in Independent Schools. I wrote about it in my blog here. What comes across time and time … Should Schools and Colleges Teach Social Media?
Why B2B Can’t Ignore Blogging
At the end of 2011, there were: 181,000,000 blogs worldwide 18,700,000 million bloggers (6.7m on blogging websites, 12m using social networks) [source: Nielson] Everyone and his dog seems to have a blog (or web-log) nowadays! But while the B2C sector has picked up on consumer appetite for reading and sharing blogs, and has embraced blogging … Why B2B Can’t Ignore Blogging
Three year success plan for university students to get a job – with networking and social media
As bright students start at university this week – will they start using social media professionally to help them get a job in three years’ time? Lisa Bachelor at the Guardian points out the importance of ‘soft skills’ or ‘employability skills’ which she says are becoming increasingly important to graduate recruiters: “While hard skills refer … Three year success plan for university students to get a job – with networking and social media
3 ominous lessons from Prince Harry’s photos – employers and students take note
The real story of Prince Harry is – the photo. Without that, there would not have been a story – and that is a lesson for employers and students. India Knight of the Sunday Times is spot on when she says today that “Harry has exposed our sins of the smartphone”. And employers and students … 3 ominous lessons from Prince Harry’s photos – employers and students take note