Reputation, reputation, reputation: The 3 key ingredients for crisis management in the social media age
In an age of 24 hour news and social media, everything you do is under scrutiny and corporate reputation is more precarious than ever. A top corporate headhunter recently told PR Week’s editor Danny Rogers that corporate affairs directors have gained more influence than marketing directors over the past few years. Rogers puts this down … Reputation, reputation, reputation: The 3 key ingredients for crisis management in the social media age
