This summer I have been on a glut of holiday reading about social media. I had thought I was buying the more ‘advanced’ books and while most of them covered a lot of basics for newbies, each book had a number of new ideas and tips. But what struck me most as I ploughed up … Twitter is the favourite social media of the gurus
Were there any killer tips to improve SEO at the ThinkVisibility conference? In our pursuit to improve SEO (search engine optimisation) skills, three of the Northern Lights team attended the ThinkVisibility conference in Leeds this Saturday. Thanks to @thehodge for organising a lively day complete with pick’n’mix sweeties and Lego people! I’m still digesting the … Were there any killer tips to improve SEO at the ThinkVisibility conference?
Even if you don’t have children and rarely read blogs you’ve probably heard the term ‘mummy blogger’. It refers to parents (‘daddy bloggers’ are also now taking off in a big way) who blog about anything to do with their children. There are thousands of them but some have become incredibly influential, winning major awards … Why are ‘mummy bloggers’ so influential? And what could professionals learn from them about social media for business?
I’ve just spent two weeks on holiday with a pile of books on social media for business. I really want to sharpen up the results that can be achieved for our clients and improve our technical knowledge. So far, I’m finding two thirds of each book tends to be basic and a lot of repetition … 10 powerful tools to increase sales through Twitter – with thanks to Joel Comm
This year has been one of great disappointment in finding and working with good web designers and SEO advisers. It seems we are going through another cycle when the ‘techies’ are disconnecting with businesses. Why do we say this? 1. Poor responses to website tenders Last year we put out a tender for one of … Why are good web designers and SEO advisers so hard to find?
Are you desperately trying to drive your customers to your Facebook page to ‘like’ it, take part in competitions, comment on your products and services and tell their friends about you? After all, they are on Facebook anyway so you might as well go to them, right? But whilst you’re driving all that traffic to … Driving traffic to your Facebook page: Don’t put all your eggs in one basket
by Farrah Khan, Intern at Northern Lights PR Do you write blogs or are you really just blagging it? On the Northern Lights internship we learnt that successful blogging is about more than just telling the world what you think. 1. Why should you blog? The purpose of blogging is to give your brand/organisation a … Are you a blagger or a blogger?
This was the topic of my CIPR breakfast briefing for the Yorkshire & Lincolnshire group of the Chartered Institute of PR and we had an interesting mix of consultancy/in-house and private/public sector. What I found interesting was that comms professionals are still struggling to be strategic with their LinkedIn accounts – or to use it … Ten easy ways to use LinkedIn for networking
When you organise an event, if you want someone really important to be there, you wouldn’t just rely on your generic invitation? Of course not, you’d at least write a tailored introductory email explaining the importance of their attendance and what’s specifically ‘in it for them’ then follow up with them to make sure they … How to get your targets to notice your tweets
