I have been struggling with one aspect of social media. Is it a good thing to have thousands of followers – on LinkedIn, Twitter, Facebook and so on? When I started out in social media I was quite clear in my own mind that the aim should be about forming meaningful relationships. If the people … Gaming the (social media) system – consensual spam or the way to generate business?
The Guardian reported this week that some of the world’s least democratic countries are turning to British PR firms for a reputation makeover. The London office of PR firm Racepoint has been hired by Rwandan president Paul Kagame to spearhead a public relations drive in a bid to rid itself of the legacy of its … What do celebrity Kate Moss and African republic Rwanda have in common?
by Shaheeb Tanwir, Intern at Northern Lights PR PR & Communications- It’s a lot of things to a lot of people, but seldom accurately described. It’s a highly important, charismatic, and dynamic industry that demands the utmost respect from the world as any self respecting industry would. Similarly, any self respecting industry is constantly at … Social Media in Modern PR Communications
The possible beginning of a career…. by Mohammed Waheed, Intern at Northern Lights PR The Northern Lights PR internship intrigued me and I felt it was an opportunity that was not to be missed. The interview went well, however, I expected rejection as I wasn’t a Bradford University student but hey presto, I was accepted!! … 8 Do’s and Don’ts in an interview
My last blog covered the tips I took away from the CIPR Northern conference. But I couldn’t cover all the gems I want to share with our clients in one blog. So here are the follow on points on social media that every business certainly needs to be thinking about and most should be taking … More transforming social media tips
OK, these tips may not exactly transform your business but they are very good. And I’m following one of the tips myself which is to do better blog headlines. I’ve spent the day in Durham at the CIPR’s northern conference. It’s not often you are able to say that every speaker was good, engaging and … Six amazing social media tips to transform your business
BT has today been portrayed as a spy because they are ‘listening in’ to conversations about them on the internet.
According to the Mail, ‘BT is using software, Debatescape which trawls social networking sites for keywords to identify anyone making negative comments about the company. Angry customers are then contacted by email suggesting ways BT can help to solve the problem.’
With Facebook receiving increased criticism for putting users’ privacy at risk, could new kid on the block Foursquare steal the social networking crown? Foursquare allows friends to track each other when they are out and about and is predicted to be the next big thing in social networking. It is already hugely popular in cities … Foursquare: check in and check out of Facebook?
We have been commissioned to run a number of workshops for smaller businesses and have been looking for case studies about the benefits of social media and how it is being used. Camilla Barnard at Rude Health talked to us about how they are using Twitter and Facebook for their business. Rude Health’s experience and … Social media case study
