In our interview for “Blogging About Sensitive Topics,” Victoria Tomlinson of Northern Lights PR noted that “people don’t create relationships with faceless corporates; they do with a named and pictured individual.” In her email to me, she added: “I was thinking Linda – you did brilliantly engaging with me online so that when I saw … How social media sparks relationships and content
Senior people are still sceptical about the value of LinkedIn – yet are looking for their next chair, non-exec or board position. So here we asked Scott Hutchinson, a performance coach and career trainer, to explain how LinkedIn is used by headhunters. How do headhunters find people? And more to the point, is it important/relevant … Do headhunters use LinkedIn for senior people?
The saga of Boaty McBoatface has gripped the world for several weeks now and few could have failed to have missed it. It’s a tale of internet silliness butting heads with serious institutions amid a viral campaign that ran amok and generated acres of media coverage in the process. But, what lessons can we learn … Four lessons Boaty McBoatface can teach us about online campaigns
Guest blog by Mike Boswell, MD of Plastribution @polymerman A few months ago I was talking to Victoria Tomlinson at a Leeds University Management Division Advisory Board meeting and we got on to the topic of #social media and how our business was exploiting this marketing channel. She asked me to write a short blog … Does social media work for B2B businesses?
Blogging is a powerful tool for many businesses, organisations and brands.
One of the most frequently asked questions I’m asked is ‘how do I get more visitors to my website?’
Here I share my thoughts to get your event viral – or at least give yourself the best chance of good Twitter activity.
Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure – it all sounds great, right? Well, not always. If your blog or article … Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties
This is my smug face. I’ve made some bold predictions in my time and this is one of those rare occasions when I get to say “I was right!” – I’m hoping few will remember my claim that Google+ will be the next big thing. Twitter is going to increase its character count from the … Life beyond 140? Twitter considers 10,000 characters and Ben was right!
