A lot of our clients don’t ‘get’ Linkedin. They are great networkers, have a far larger contact book than they will ever put onto Linkedin and are regularly in touch with their contacts. What could they get from Linkedin? One of the answers is interesting research. Let’s look at two examples Joining Linkedin groups For … Learning from Linkedin
What do you do on a miserable, cold Bank Holiday weekend? Too wet to garden, I went self-indulgent and rented out the films I never got to see in the cinema. Settling down to Julie and Julia, I realised a key theme of the film was that of blogger Julie Powell. I’ve been thinking what … Julie and Julia
This. is the question that I have been asked today by a PR student. She sent me the questions below to get my views for her dissertation. The questions reflect the confusion of many of our clients as to what is social media and where does it fit in the overall marketing mix. How does … Is blogging changing the role of PR?
Website designers – the techies – say that your blog should not link to other blogs. These techies are understandably focused on driving traffic to websites and say that if you include links to other people’s blogs (from your blog), then it is actually driving traffic away from your site. But blogs are about communities … Should we let ‘Techies’ win the battle of blogs?
Stephen Fry has again set the debate going on who should Twitter and about what. Yesterday he announced he is taking another (temporary) break to write his autobiography. Steve Davies (an online communications expert) has produced a list of all the journalists he could find using Twitter. I’ve used the Christmas break to go through … Who should Twitter – and why?
Rob Brown’s book, Public Relations and the Social Web, is packed with information, ideas and thoughts for both the novice and the expert in this area. Although aimed specifically at those working in PR, I am going to recommend this to our clients – it is a very good overview of what’s going on and … Social media for businesses
Just got back from the northern conference of the CIPR – our industry’s professional body – held at West Yorkshire Playhouse. It was a great day and well done to my colleague, Carol Arthur, who chaired this year’s conference. Keynote speakers included Alastair Campbell, Heather McGregor, ceo of Taylor Bennett and an FT columnist and … The Northern Conference of the CIPR
