The end or start of a year is a good time to reflect, analyse and plan. This week I have been looking at the stats for our blog and seeing what I can learn from them and planning what we should do in 2016. A key task is to see which blogs are doing best, … Top ten blogs of 2015 – and what we can learn from them
Here I offer my ten predictions for social media in 2016, sharing the top social media trends and opportunities for business.
At a recent event hosted by our client the Leeds Law Society, the heads of the legal sector in the UK came together to debate the future of the profession. It was a fascinating debate and one key element that emerged from the session was the need for law firms to embrace digital technology. Digital … ‘Digital is critical for the future of law firms’
Northern Lights broke into exports in just 28 days and used LinkedIn and social media to research the market, secure overseas meetings and sign its first international deal in the Middle East. Here, chief executive Victoria Tomlinson explains how Northern Lights targeted overseas markets, researched export opportunities, sought introductions to business leaders in other countries … How did Northern Lights break into international trade?
We share our experiences and tips for small businesses to break into international trade. Read the blog on Leeds City Region Enterprise Partnership website here. If you would like support to explore new markets and seek out exciting business opportunities overseas, click here to browse support from the LEP and their partners.
Content marketing, blogging and social media are all now recognised as hugely important tools for businesses looking to acquire new customers, target key individuals and build relationships. However, this new digital marketing landscape is awash with confusing terms, acronyms and jargon. In this latest blog, I aim to provide some quick and simple explanations to … A-Z of social media – 120 glossary definitions for content marketing and social media
How should you write your LinkedIn profile? First person – I am the UK’s leading authority on … Or Third person – John Smith is the UK’s leading authority on … There is no definitive right or wrong answer and we frequently debate the pros and cons of both. I would … LinkedIn profiles – first or third person?!
Yes, it’s a bold headline and I suspect I’m now going to be bombarded by SEO specialists who will, quite rightly, condemn me for such a sweeping statement. However, content marketing – or writing quality and regular articles for online platforms – is becoming increasingly important to the success of a business. Even the most … SEO is dead – content marketing is king!
Customer questions are key when it comes to improving your Google search ranking and creating content for your website and social media channels. This latest video blog (vlog) from Northern Lights communications director Ben Pindar is in response to a question he’s faced on numerous occasions. Our recent research into how professional service firms are … How do I get my business found on Google?
