B2B social media - Page 7 of 20

Building social media into your stakeholder engagement strategy

Northern Lights | 9 May 2014

Stakeholder engagement is considered by 82 per cent of senior communicators across Europe to be important to their organisation’s success, according to research by Brunswick Insight – and 90% expect the scope and scale of stakeholder engagement activities to increase dramatically over the next five years. But surprisingly, while most acknowledge the importance of strategic … Building social media into your stakeholder engagement strategy

First steps for Twitter beginners

Northern Lights | 1 May 2014

Well done! You are about to join the one billion Twitter users worldwide – thanks to Craig Smith for all these Twitter statistics. But why do you want to start tweeting? Probably like most newcomers you have no idea, because you don’t know the potential?!….

How to make great video clips for YouTube – 11 examples of the best and worst

Northern Lights | 15 April 2014

Last week I spotted a great post by Lloyd Pearson on the PM Forum LinkedIn group (Professional Marketing) saying ‘A plea to Legal Marketers – please don’t do this’. He linked to the video clip below, which he says ‘parodies the modern corporate advert: laden with clichés, stock images, buzzwords, and emptiness’. If you cannot … How to make great video clips for YouTube – 11 examples of the best and worst

Professional services firms and social media – too old at 50?

Northern Lights | 31 March 2014

I was delighted to be invited as guest speaker at a dinner to discuss ‘Is social media turning Professional Services firms upside down?’. The debate is – or should be – relevant to businesses in every sector, but one comment has left me deeply disturbed. There was tacit agreement that “of course partners aged over … Professional services firms and social media – too old at 50?

Impact and the REF – and the role of social media for economic and social impact

Northern Lights | 26 March 2014

What is academic research for? As a REF manager recently said “This is not a question that academics have had to consider in the past. Measuring impact is a completely new concept.” The rules of how the UK government funds research have changed. The most money has always gone to top-ranked researchers, but as the … Impact and the REF – and the role of social media for economic and social impact

How to create a social media strategy for universities

Northern Lights | 19 March 2014

If you are new to social media, where do you start? This is the challenge facing university departments across the world. Earlier this month, I delivered a one-day course for the Training Gateway to help universities develop a social media strategy. We had people from Scotland to the South coast, and in roles ranging from … How to create a social media strategy for universities

Social media audits for corporates and universities: Part one

Northern Lights | 7 March 2014

The B2B and academic worlds have been slower, on the whole, than B2C to see the potential of social media for driving brand engagement, building strategic relationships and establishing influence and thought leadership – both online and offline. However, some have seen the potential, invested, and are now reaping the rewards. Sheffield Business School are … Social media audits for corporates and universities: Part one

Personal branding in social media – what should tweets (and LinkedIn/blogs) say about you?

Northern Lights | 26 February 2014

This week Simon Cowell has been tweeting pictures of himself with his new baby. Are these tweets changing his personal brand? What have you tweeted in the last few weeks – and what is your twitter profile saying about you? Have you thought about your online ‘brand’ and how you reflect this across all social … Personal branding in social media – what should tweets (and LinkedIn/blogs) say about you?