Looking back at when Northern Lights PR first started using social media – some six years ago – I have to say it was pretty much based on blind faith. All of our team went to conferences and workshops and kept asking for the B2B case studies: these were always promised, never delivered. The case … How to measure ROI on B2B social media?
A couple of years ago, we got a consultant in to help us win new business. It was the depths of the recession and it was tough. There was no magic wand but one thing really stuck: he said ‘you should be earning passive income’. This was a completely new phrase to me. He defined … Content Marketing – How to make money from your business in 2014 – just from your brainpower
Victoria and team contacted me a while back with regard to designing and producing a new eBook about writing skills and techniques for blogging. I thought this was a great subject for a book, as writing blog posts, scheduling their posting and getting a worthwhile social networking benefit from them is a quite neglected, but increasingly important, … The Woe Factor; Designing for Kindle
The attorney general, Dominic Grieve QC MP and the Lord Chief Justice for England and Wales the Lord Thomas yesterday published a revised judicial protocol and revised guidance on the disclosure of unused material in criminal cases. In plain English, these guidelines remind the press and the public that if you post information on social … Twitter – Tweeters warned about contempt of court – could your tweet land you in jail?
We decided to see if we could become an Amazon bestseller when we launched our new ebook, How to Write a Top-Ranked Business Blog. Here we share how we did it.
As we already discussed in our last blog we are launching our new e-book, How to Write a Top-ranked Business Blog (to help business leaders, professionals, academics and journalists) on 19 November 2013. When the book goes on sale on Amazon, we are running a social media experiment to see if we can engage enough … How to read a Kindle e-book on your smartphone, PC, laptop or tablet – and become a bestseller? #SocMedX
Intrigued? Then stay with us, read on and all will be revealed… We’ve put everything we’ve learned about business blogging into our latest ebook, How to write a top ranked business blog. But we didn’t want to just put it out there and make the usual announcement. Northern Lights has done that before and it … Do you want to be part of our Social Media Experiment? #SocMedX
I recently attended WonkComms in the North: what’s the future of think tank communications? in York. I was there with one of my other hats on – representing regional charity, Involve Yorkshire & Humber* – to discuss tactics for communicating academic research and policy reports, and to hear the latest thinking from top think tank … WonkComms, social media, and the power of a shareable idea
Last week I reviewed the CIPR’s new book on social media, Share this Too. I wanted to pull out a nugget from each of the 30 contributors, so covering the rest here, part two. 1. Sharon O’Dea Sharon’s chapter on gamification disturbed me – particularly having this in a book for the PR industry. She … Share this too – Part Two
