Have you considered writing a thought leadership paper? You don’t have to be an academic to do this – you’ve already got the skills. Being a thought leader is just a way of sharing your knowledge with others. So what is thought leadership? In Victoria Tomlinson’s soon to be published e-book, How to write a … Why your business needs you to write thought leadership papers
Social media has long since gone beyond the realms of chatting with friends, to being a key tool in business. And recently the Daily Telegraph said it could play a vital role in boosting retail sales. Most shops have Facebook pages and Twitter, but how many are actually using them to effectively engage with their … Can social media help reinvent the High Street and are there any lessons corporates can learn?
The university business blog is a relatively new phenomenon. While students themselves embraced social media early on, the universities at which they study took a little longer to see the engagement potential of blogging and social media. My specialist areas are around website development and search engine optimisation (SEO), so I’ve a particular interest in … Top UK University Business Blogs for SEO
The Guardian recently highlighted how public engagement for universities is changing. Engagement as a two-way process is now a necessary part of university research and the publication of academic work. But for many academics and researchers, it involves a big culture shift. Moving from a culture of ownership and protection of ideas, to one where … Social media and REF score: how universities are helping academics to increase engagement
It’s been just over a year since we in Harrogate put together our e-guide on Social Media for Housing Associations and talked about how housing associations need to embrace social media and marketing. But 12 months on it seems that there are still not enough housing associations using social networking sites to engage with their … Why are housing associations and social media still not walking hand in hand?
Nineteen-year-old Tom is currently working at Leeds-based CMS Advertising. He recently attended a University of York two day master class in social media led by Northern Lights PR. Here, he reflects on what he learnt. Last month I attended the University of York’s two day social media masterclass at York University. Like most people my … Just because I am “young”, doesn’t mean I know how to use social media in business!
Twitter is great to engage directly with key industry influencers. This blog is about how to get results quickly from a new Twitter for business account.
This weekend I was on the BBC1 Breakfast sofa with Charlie Stayt and Louise Minchin to talk about Sally Bercow on Twitter. A few weeks ago I was trained for just this moment by The BBC Academy (this link goes to my blog explaining the initiative and tips from the training). So how did it … Grab the subject – 3 media interview tips
Senior people are struggling to understand and use Twitter. Here are 7 easy Twitter training steps for senior people to get you started and be strategic. Learn how to target potential new customers and build relationships with them – a new form of networking This week we had a cry from one of our … Help – can’t cope with Twitter. 7 easy Twitter training steps for senior people
