blog
“Blogging opened doors and enhanced my professional reputation”
Guest blog by Sarah Burnett, Vice President at Everest Group, a management consulting and research firm focused on the development and execution of global IT and business services strategy. 1. When and why did you start blogging? I started blogging about 10 years ago when I realised its massive potential to enhance my professional brand and reputation and … “Blogging opened doors and enhanced my professional reputation”
How to get your events and festivals viral on Twitter
Should a doctor or director be allowed to tweet personal views?
Interview with Richard Millington, founder of Feverbee.com at the Tactical Psychology of Digital Engagement Conference
Richard Millington, founder of Feverbee.com, outlines the challenges that community managers are facing and how he sees their role developing and the new tools and ideas to help them. Richard says: “We haven’t evolved much in the last couple of years and the key thing will be to look beyond the traditional community skills.” ” … Interview with Richard Millington, founder of Feverbee.com at the Tactical Psychology of Digital Engagement Conference
What is content? Find it in dark corners!
I recently ran the social media management training day for the CIPR. We had a great group and for one of the exercises, I got everyone thinking about what content they have already in their organisation that they can reformat – or repurpose as the jargon goes. Someone then asked me to define ‘content’. I … What is content? Find it in dark corners!
Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties
Guest blogging – writing articles to be posted on other people’s websites – is a really useful tool in the content marketing toolbox. And when it comes to content marketing, the more mentions and links the better. Increased reach, more exposure – it all sounds great, right? Well, not always. If your blog or article … Are there risks to guest blogging and posting on LinkedIn? Tips on how to protect yourself against Google penalties
Life beyond 140? Twitter considers 10,000 characters and Ben was right!
This is my smug face. I’ve made some bold predictions in my time and this is one of those rare occasions when I get to say “I was right!” – I’m hoping few will remember my claim that Google+ will be the next big thing. Twitter is going to increase its character count from the … Life beyond 140? Twitter considers 10,000 characters and Ben was right!
How are councils making use of social media?
For local authorities, Government departments, councils and metropolitan boroughs, using social media can be a major headache. With hundreds of different departments, a multitude of agendas, a diverse range of stakeholders and events ranging from small meetings to major catastrophes, creating an effective and engaging social media community can be a significant challenge. While managing … How are councils making use of social media?