Writing a book is part of many people’s dreams – but few achieve it. Most dream of publishing a novel, but there is a much easier book we can write today and at little cost. It may not make you the fortunes of John Grisham, but it could help your business make a lot more … Inside secrets to writing a bestseller
Catherine Manthorpe works at the University of Hertfordshire and after attending a one-day Training Gateway course on ‘how to develop a social media strategy’, led by Victoria Tomlinson, founder and chief executive of Northern Lights PR , has become very interested in how social media can be used by academics to extend the reach of … Reaching out to wider audiences – how to help researchers develop effective social media strategies
I’ve spent the last week between Dubai and Abu Dhabi with clients, at events and a number of coffees. A lot of UK clients have been asking me whether the UAE has been affected by oil prices, so here I give a snapshot of the coffee conversations. While everyone I meet is senior, I rate … Dubai and Abu Dhabi – what’s the impact of the oil price slump?
This week I supported our client, Pat Chapman-Pincher, to do her first big speech ‘in the round’. This is where the stage is round (surprisingly!) and in the centre of the room with tables and seating surrounding it. My colleague Ben, who used to be deputy editor at Yorkshire Insider, loves the format – … 9 tips for presentations ‘in the round’
I have helped charities for most of my life – it’s how I got into PR! It is always a challenge to deliver all the things you want with limited resources; usually people and money. But in this last month I have spotted a number of opportunities that charities are missing entirely. First the issues, … 7 ways for charities to increase membership
For too long, the issue of ethics in the boardroom has been seen as rather fluffy or for the CSR department and not about core business. But in the last few weeks we have seen just what the cost can be. Martin Winterkorn, chief executive of the world’s second-largest carmaker VW, has stepped down as … Could your boardroom ethics cost you £20bn?
This week 24 judges decided which entries would win the prestigious CorpComms awards – the magazine for corporate communicators. I was honoured to be asked to join them. Judging the work of your peers is thought-provoking. It challenges you to think about the work you are doing for your own clients, the value and the … 10 inside secrets to winning an award – from the judges
Granted, Yorkshire can be a bit tribal but (as a Yorkshireman) I can say we pride ourselves on being the friendliest people in the world. So, when Prime Minister David Cameron was caught on microphone joking that Yorkshire people “hated each other”, it’s no surprise that he was instantly lambasted by an irate horde of … 10 tips for media interviews – don’t forget the microphone is on Prime Minister…
Blogs have been a recognised marketing tool for a number of years now and I’d argue they are the most powerful way of promoting your business today. They’re also a hugely cost effective way for generating new business and raising awareness of your expertise or offer. Despite this, many businesses still aren’t making use of … Nine reasons why your business should be blogging
