Thanks to Nick Bramley for this guest blog. Nick and Victoria Tomlinson were recently accredited as trainers by the Institute of Leadership and Management for the University of York – everyone loved Nick’s session on his 20 top sales tips and here he has kindly agreed to share them with you. Existing Customers – it … Top 20 sales tips for sales success
Most senior people are thought leaders. How can you use your expertise to promote your business and help your customers? Victoria Tomlinson shares her ideas about thought leadership blogging <Read more>
I know. We aren’t even two weeks into the New Year. Maybe it’s that post-holiday feeling, but in the last ten days I have found myself commenting on several poor marketing initiatives. It’s made me reflect on our own marketing activities – are we making similar clangers? What can we learn from these? Here I … 6 marketing own goals of 2015
Get your board into technology Last week Sony cancelled the release of Hollywood film, The Interview because of computer hacking threats. The company has been slated for this decision – even by President Obama – not just for being weak but because Sony’s board is seen as not being IT savvy and not having managed … Where are the opportunities for 2015?
Office parties in the holiday season are an important part of rewarding and motivating staff, but in the social media age they can be fraught with potential pitfalls for damaging your brand and causing costly employment issues. With staff’s lives now intertwined with Facebook, Twitter, Snapchat and a wealth of other social media platforms, occasions … Managing social media at the office party
In part one of the ten top tips for Goole+ blog I talked about the unstoppable rise of Google+ and why every business should now be using it to improve their online profile. The blog looked at why Google+ is a powerful tool in ensuring you get to the top of Google’s search rankings, why … Ten top tips for Google+ – Part Two
Sheryl Sandberg of Facebook says women have to ‘lean in’ if there are to be more women at the top. But what do other women believe needs to be done to create more female leaders? I was delighted to be the moderator for a Qiyadiyat evening discussing just this. Qiyadiyat is ‘an empowerment platform for … 10 changes to increase female leadership in the UAE – and the world?
Google+ cannot be ignored and here I’ve shared some of the top tips I’ve picked up along the way to help you harness the power of this “sleeping” online giant.
This was a great question posed – hypothetically – by John, a global marketing director at a major corporate. We were discussing the value that global brands put on their reputation – and how these brands want to protect their name through very strict terms and conditions with suppliers. It is very common for contracts … What is the financial value of business case studies?
