This was a great question posed – hypothetically – by John, a global marketing director at a major corporate. We were discussing the value that global brands put on their reputation – and how these brands want to protect their name through very strict terms and conditions with suppliers. It is very common for contracts … What is the financial value of business case studies?
Google+ was launched on 28 June, 2011 with Google determined to make this latest social media platform the new LinkedIn, Twitter, Facebook and Skype all rolled in together.
Yet three years on, few business people are really using it – and it is a rarity to find anyone who loves it.
So why do I say you have to love it?
The last year has been a tipping point for businesses – few now dismiss social media as a nonsense, most are pretty enthusiastic about LinkedIn and most are using or trying to use other social media such as Twitter and blogging. But in the last month I have been asking businesses, ‘who is using Google … How to use Google Analytics – and why you should
Victoria Tomlinson of Northern Lights had two speaking slots at the University of Southampton’s HealthPharma Conference in the summer. The first one was talking to students about how employers are using social media – both to check out behaviours online but also using search engines (Google, LinkedIn, Twitter etc) to find students. It is important … How employers are using social media to find students
A social media guide that profiles the leading platforms and provides useful suggestions on how businesses can make the best use of them.
Victoria Tomlinson of Northern Lights was guest speaker at the University of Southampton’s HealthPharma Conference in the summer. Here she talks about how social media can help academics to demonstrate and improve significance and reach of their research – both important under the new REF framework where impact counts for 20% of the assessment. Read … Research, Social Media and REF impact #HealthPharma
At every training session I host, I tell those attending to consider what questions their customers are asking so they can identify the key words they need to be using in their online and social content. By targeting these key words and phrases they can quickly create content that guarantees they are found on search … What is the best social media platform? Part One
What should businesses do? Three years after creating Google Authorship to link content back to the original author and help improve search engine rankings, Google has announced via Google+ that it is dropping the much-loved tool. Northern Lights associate Jonny Ross, of Jonny Ross Consultancy, has previously written about the benefits of Google Authorship on … The death of Google Authorship
Apologies if some of the links in this blog post do not work, we have transferred this blog to the Next-Up website from our old Northern Lights PR website. Writing a LinkedIn profile for a chief executive or a director can be surprisingly difficult. While you want some personal information, it generally should convey passion … Director LinkedIn profiles – how to write them?
