The arrival of September means many things. The end of summer, a new school term, increasingly congested roads and the countdown to Christmas. However, in the business world it marks a return to activity after a holiday-induced lull in activity and also, the start of the events season. Business events continue to grow in popularity … How to plan a successful business event
LinkedIn is the undisputed champion of the B2B social media sector and is recognised as the most powerful marketing tool of the 21st century. But, how do you make the most of LinkedIn? How do you use LinkedIn to win business? How do you use LinkedIn to identify business targets? And, how do you use … Using LinkedIn to win business
New figures show the UK has now become the “self-employment capital” of Europe as soaring numbers of entrepreneurs set out on their own road to business glory. While this may be great for the economy, it presents a major headache for the growing number of businesses out there who have to work harder to make … Why should SMEs consider PR?
In last week’s blog about online reputation management, I looked at the importance of online branding, how to check your online reputation and how to respond to negative comments. In this instalment, I dig deeper and look the rising tiding of cyber extortionism, safeguarding your brand online and, most importantly, how to improve your online … Ten step guide to online reputation management – part two
Andy Warhol was wrong when he said everyone in the future will have their fifteen minutes of fame. Today, we’re all famous, all of the time. Every aspect of our life is played out in the full glare of the social media spotlight and, while this new era of sharing delivers major opportunities, it can … Ten step guide to online reputation management – part one
I’ve spoken a lot about the need for effective communication in our blog – both internal communications and external communications – and in this latest instalment I’m looking at the value of company newsletters. Newsletters are often overlooked by businesses but, by following a few basic rules, are a hugely powerful marketing tool and a … How to write an effective newsletter
The holiday season is upon us once again and that means it’s time for a swathe of “silly season” stories throughout the media. However, this can present significant opportunities for businesses to secure PR coverage and demonstrate their expertise. Here, Northern Lights’ communications director Ben Pindar shares his thoughts on how businesses can make the … Making the most of silly season – managing your PR during summer holidays
It’s that time of year again when half the country ups sticks and abandons Blighty for two weeks of sunburn, sangria and the squirts. Holiday season is upon us once again and that can present major problems for businesses of all sizes as they work to provide adequate holiday cover and ensure those all important … Keeping business communications alive over the holiday season
Online branding is a crucial element of exporting and promoting your business overseas and everything you do from your website to your social media channels need to be carefully crafted to cater for the tastes of an international audience. In this video for the UKTI International Business Festival, held as part of the Grand Depart … Online branding for international trade
