Online branding is a crucial element of exporting and promoting your business overseas and everything you do from your website to your social media channels need to be carefully crafted to cater for the tastes of an international audience. In this video for the UKTI International Business Festival, held as part of the Grand Depart … Online branding for international trade
The world’s biggest sporting event, the Tour de France, is coming. For those outside of Yorkshire, you can’t have escaped the media hype about the Grand Depart touring “God’s Own County”. For those in Yorkshire, the swarms of roaming road resurfacing teams and hoards of grandmothers furiously knitting tiny cycling jerseys at the roadside for … How do businesses make the most of the Tour de France Grand Depart?
Mergers and acquisitions are back on the business agenda. Businesses that have stockpiled cash during the recession are now looking to do deals and company owners who have held off on an exit during the downturn are now looking for potential buyers. However, how do you seek a buyer for your business? How do you … Managing mergers and acquisitions
Catherine Manthorpe works at the University of Hertfordshire and has been exploring how academics use social media to support their research. She has noticed that there is a broad divide between those that have enthusiastically embraced social media and those that view the prospect with varying degrees of alarm. Scratching the surface a bit more … Five forms of social media anxiety – and what to do about them
How to use Twitter for business and create Twitter lists – a three step plan to be strategic The first part of this blog covered First Steps for Twitter Beginners. Hopefully you have now set up your profile, followed a few people and posted your first tweet – or two! Part two of this blog … Twitter for Business: Lists
Claire Morley-Jones is the founder of HR180, a leading advisory firm that helps businesses with all aspects of people management and development. She recently delivered a talk on succession planning to the Managing Partners’ Forum and here she shares her thoughts on the issue. Succession planning is a fundamental part of any business’ future survival … Succession planning – how do you prepare for when a key worker leaves?
What should I include in a press release? What are journalists looking for? How do I secure media coverage? How do I get my story into a newspaper or magazine? Northern Lights Communication Director Ben Pindar has 20 years of experience at all levels of the media industry and he answers these questions by sharing … Ten tips on how to write a successful press release
This week the German giant, Bilfinger, swallowed up GVA. Or rather – according to some media – GVA ‘agreed a merger with a global player’. Bilfinger is an €8.5bn company and the transaction is worth £150m. You decide, merger or acquisition? Compare the two headlines below and you just … 5 inside secrets to successful mergers and acquisitions
Stakeholder engagement is considered by 82 per cent of senior communicators across Europe to be important to their organisation’s success, according to research by Brunswick Insight – and 90% expect the scope and scale of stakeholder engagement activities to increase dramatically over the next five years. But surprisingly, while most acknowledge the importance of strategic … Building social media into your stakeholder engagement strategy
