This week Simon Cowell has been tweeting pictures of himself with his new baby. Are these tweets changing his personal brand? What have you tweeted in the last few weeks – and what is your twitter profile saying about you? Have you thought about your online ‘brand’ and how you reflect this across all social … Personal branding in social media – what should tweets (and LinkedIn/blogs) say about you?
Is there a difference in negotiation skills between men and women?
Handling a crisis in schools – practical tips for head teachers and governors. Plan ahead, be honest and transparent, communicate with everyone from staff to parents, media to community groups. Get yourself some expert help – it can be a lonely place.
If you want to appear at the top of Google searches, you don’t need to rely on your web and IT teams to get you there. But you need to start thinking like a search engine to make it work.
In the last year we have been trying to recruit a senior member of our team. We have interviewed in-house and agency PR people, journalists, social media specialists. But very few are able to combine good old fashioned PR with online skills. And the biggest gap is in the ability to understand or write thought … Are PR professionals going to get serious about strategic blogging?
Looking back at when Northern Lights PR first started using social media – some six years ago – I have to say it was pretty much based on blind faith. All of our team went to conferences and workshops and kept asking for the B2B case studies: these were always promised, never delivered. The case … How to measure ROI on B2B social media?
Calum Lynch, is responsible for Grant Thornton’s Business Risk Services team outside of London. He recently spoke at the Leeds Managing Partners’ Forum, discussing risk management in professional services firms. This blog picks out some of the discussion areas from that presentation. Should your firm have an independent non-executive director? That was the question that … Do professional firms need non-executive directors? How relevant is board governance to a firm?
Over the last year I have been forming thoughts about what makes a great communicator in the media. Some of this was triggered because of the training I did with the BBC, as one of their ‘expert women’. During the day we were asked to think what our personal brand was – how did we … Top 5 communicators of 2013 – who are yours?
Northern Lights has been doing business in Dubai for nearly two years. In November 2013, the Emirate was named host of 2020 World Expo, with the theme “Connecting Minds, Creating the Future”. Considering how British-friendly the UAE is it is surprising how little has been reported in the UK or world media about the opportunities … Dubai Expo 2020 worth £24bn – what are the opportunities for businesses?
