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Can social media help reinvent the High Street and are there any lessons corporates can learn?

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Social media has long since gone beyond the realms of chatting with friends, to being a key tool in business. And recently the Daily Telegraph said it could play a vital role in boosting retail sales. Most shops have Facebook pages and Twitter, but how many are actually using them to effectively engage with their … Can social media help reinvent the High Street and are there any lessons corporates can learn?

Does the BBC despise business? And why?

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Why do we need the BBC to reflect business people in a more realistic way and why is it that businesses have for years been saying the media does not like or reflect what we do? And do we in the business community have a role to play in bringing change?

Public Speaking – Are Women and Men Really Different?

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Guest blog by Rosalind Adler and Lea Sellers of Media Skills for Women, which offers communication and media skills courses designed to boost confidence for women when they speak in public or face the media. Rosalind is an actress and communication skills coach and Lea’s background is in television producing (Newsnight, Channel 4 News and Question Time)

Social media and REF score: how universities are helping academics to increase engagement

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The Guardian recently highlighted how public engagement for universities is changing. Engagement as a two-way process is now a necessary part of university research and the publication of academic work. But for many academics and researchers, it involves a big culture shift. Moving from a culture of ownership and protection of ideas, to one where … Social media and REF score: how universities are helping academics to increase engagement

Why are housing associations and social media still not walking hand in hand?

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It’s been just over a year since we in Harrogate put together our e-guide on Social Media for Housing Associations and talked about how housing associations need to embrace social media and marketing. But 12 months on it seems that there are still not enough housing associations using social networking sites to engage with their … Why are housing associations and social media still not walking hand in hand?

The power of networking in large corporates – are your coffees strategic?

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Over the last year I have run a number of sessions on networking, both for global corporates and for universities.  While the sessions for universities have tended to focus on networking skills for a job, and particularly on how to walk into a room full of strangers, covered in this guest blog for the University … The power of networking in large corporates – are your coffees strategic?

Just because I am “young”, doesn’t mean I know how to use social media in business!

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Nineteen-year-old Tom is currently working at Leeds-based CMS Advertising. He recently attended a University of York two day master class in social media led by Northern Lights PR. Here, he reflects on what he learnt. Last month I attended the University of York’s two day social media masterclass at York University. Like most people my … Just because I am “young”, doesn’t mean I know how to use social media in business!