How to set up a Twitter account from scratch for business engagement
Twitter is great to engage directly with key industry influencers. This blog is about how to get results quickly from a new Twitter for business account.
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10 event organiser inside secrets to guarantee senior people attend events
“We send out so many invitations – but the right people never attend events.” It doesn’t matter where you are in the world, this seems to be one of the biggest challenges for marketing teams. I have now heard this comment dozens of times just this year: Dubai and UK; universities, corporates, charities and public … 10 event organiser inside secrets to guarantee senior people attend events
Why an internal communications strategy is so important for your business
I am in dispute. Rail company First Capital Connect and I aren’t quite seeing eye to eye at the moment. There have been a flurry of emails hurtling backwards and forwards and still we seem to be at cross-purposes! And the reason for this hive of activity revolves around the lack of communication regarding a … Why an internal communications strategy is so important for your business
5 reasons why PR must be linked to your core business
I am blazing. Not for us, but a poor company that must have paid considerable money for a great PR idea – and then have the impact of their campaign lost into the ether. We are helping a client with an internal communications strategy and implementation. Most of the executive team are on board, a … 5 reasons why PR must be linked to your core business
Do unproductive, older legal partners earn the same as major rainmakers?
Guest blog by Peter Smart, Yorkshire head of Managing Partners’ Forum Well, our most recent breakfast meeting created some debate! Benjamin Viney, researcher and author of BDO’s Partner Pay and Performance 2013, compared legal partners’ earnings over the last 30 years. The report examined today’s results in comparison to those found by David Maister, business … Do unproductive, older legal partners earn the same as major rainmakers?
Journalist turned PR – how to fight back from negative press
This week, a new chapter opened in my career as I joined the fantastic team at Northern Lights PR as an account executive. A ‘proper’ title for someone who trained as a journalist with Thomson Regional Newspapers where job titles were an irrelevance but a keen news sense imperative! One of the bug bears of … Journalist turned PR – how to fight back from negative press
Grab the subject – 3 media interview tips
This weekend I was on the BBC1 Breakfast sofa with Charlie Stayt and Louise Minchin to talk about Sally Bercow on Twitter. A few weeks ago I was trained for just this moment by The BBC Academy (this link goes to my blog explaining the initiative and tips from the training). So how did it … Grab the subject – 3 media interview tips
Help – can’t cope with Twitter. 7 easy Twitter training steps for senior people
Senior people are struggling to understand and use Twitter. Here are 7 easy Twitter training steps for senior people to get you started and be strategic. Learn how to target potential new customers and build relationships with them – a new form of networking This week we had a cry from one of our … Help – can’t cope with Twitter. 7 easy Twitter training steps for senior people
Top 10 media training tips for expert women – and men – giving media interviews
Mrs Moneypenny of the FT asked this weekend ‘are you an adept user of social media?’ Since most of the FT’s readers are boardroom directors, I would anticipate the answer to that question would not only be ‘no’ but more likely ‘you must be joking’. This is a major issue in the UK: senior … Top 10 media training tips for expert women – and men – giving media interviews