“We send out so many invitations – but the right people never attend events.” It doesn’t matter where you are in the world, this seems to be one of the biggest challenges for marketing teams. I have now heard this comment dozens of times just this year: Dubai and UK; universities, corporates, charities and public … 10 event organiser inside secrets to guarantee senior people attend events
I am in dispute. Rail company First Capital Connect and I aren’t quite seeing eye to eye at the moment. There have been a flurry of emails hurtling backwards and forwards and still we seem to be at cross-purposes! And the reason for this hive of activity revolves around the lack of communication regarding a … Why an internal communications strategy is so important for your business
I am blazing. Not for us, but a poor company that must have paid considerable money for a great PR idea – and then have the impact of their campaign lost into the ether. We are helping a client with an internal communications strategy and implementation. Most of the executive team are on board, a … 5 reasons why PR must be linked to your core business
Guest blog by Peter Smart, Yorkshire head of Managing Partners’ Forum Well, our most recent breakfast meeting created some debate! Benjamin Viney, researcher and author of BDO’s Partner Pay and Performance 2013, compared legal partners’ earnings over the last 30 years. The report examined today’s results in comparison to those found by David Maister, business … Do unproductive, older legal partners earn the same as major rainmakers?
This week, a new chapter opened in my career as I joined the fantastic team at Northern Lights PR as an account executive. A ‘proper’ title for someone who trained as a journalist with Thomson Regional Newspapers where job titles were an irrelevance but a keen news sense imperative! One of the bug bears of … Journalist turned PR – how to fight back from negative press
This weekend I was on the BBC1 Breakfast sofa with Charlie Stayt and Louise Minchin to talk about Sally Bercow on Twitter. A few weeks ago I was trained for just this moment by The BBC Academy (this link goes to my blog explaining the initiative and tips from the training). So how did it … Grab the subject – 3 media interview tips
Senior people are struggling to understand and use Twitter. Here are 7 easy Twitter training steps for senior people to get you started and be strategic. Learn how to target potential new customers and build relationships with them – a new form of networking This week we had a cry from one of our … Help – can’t cope with Twitter. 7 easy Twitter training steps for senior people
Mrs Moneypenny of the FT asked this weekend ‘are you an adept user of social media?’ Since most of the FT’s readers are boardroom directors, I would anticipate the answer to that question would not only be ‘no’ but more likely ‘you must be joking’. This is a major issue in the UK: senior … Top 10 media training tips for expert women – and men – giving media interviews
We’re always looking for examples of businesses that use social media well. Its immediacy can be both a blessing and a challenge in PR. One company that uses social media really well is Petplan. As a B2C pet insurance company, they have a great presence on Facebook, as they know that’s where their customers are. … Social Media – How Petplan turned bad PR into great PR with an integrated internal communications and social media strategy
