We have recently been asked this question by a client who has seen a slight increase in their bounce rate since we started to manage their blog. Bounce rate should not be looked at in isolation; it should be considered in the context of other metrics, the type of organisation the website belongs to, and what activities have been happening to cause the increase in bounce rate.
Paris Brown, youth police and crime commissioner – Kent Police, demonstrated why young people do not have the skills to manage social media for corporates.
I was delighted to be asked by Victoria Betton to co-author an ebook for the NHS on using social media to help mental health practitioners. Packed with examples of best practice and case studies, I have been so impressed at how professionals are using social media – from consultants and GPs to occupational therapists and … What businesses can learn from mental health practitioners
This weekend Google changed the algorithms that affect how your website is ranked on its search engine. If your rankings on Google have suddenly changed – this is why. These are probably some of the most significant changes Google has ever made – thanks to @chrisnorton and his excellent blog for alerting us to the … Google changed its algorithms this week – three steps to ensure your website is highly ranked
Does your company have an intranet? How useful is it? If your intranet is a useful and time-saving portal that you visit many times a day, then you’re in the minority. An effective intranet that is functional, easy to use and has been created with the buy-in of both senior managers and employees is one … How to build a successful intranet for your company
This was the question that a client emailed me last week and it set me thinking. My immediate response was, it has to be in external comms. Then I started thinking about some companies where they have outstanding HR teams and it would sit more naturally there. I posted this question on LinkedIn and Twitter … Where should internal communications sit – in HR or external communications?
Lucy Kellaway wrote in her FT column this week about the distraction of social media and her own ‘cyber loafing’ at work.
She rightly points out that corporate response to internet abuse is ‘wildly inadequate’, with most companies relying on issuing guidelines and doing some monitoring – but says they might as well not bother.
The Liberal Democrats have had better months. The will they won’t they regarding the Eastleigh By-election is enough to deal with, without the reveal by Channel 4 about Lord Rennard. And of course, there is Chris Huhne’s guilty plea to add to the pile.
Or it could be seen as a good result as the internet is awash with stories, comments and blogs about the controversies surrounding them. And it is all free – you couldn’t pay for such publicity and whilst none of it is positive, it is ensuring daily coverage and encouraging a flock of commentators to come out of the woodwork and blog their two pennies worth.
The horse meat crisis has now been running for a month. How time flies.
Back in January, this blog looked at how Tesco had responded to the initial scare and what a crisis communications plan should look like.
A question from a client made me realise the blog didn’t address internal communications, which of course is as critical as dealing with the outside world.
