The horse meat crisis has now been running for a month. How time flies.
Back in January, this blog looked at how Tesco had responded to the initial scare and what a crisis communications plan should look like.
A question from a client made me realise the blog didn’t address internal communications, which of course is as critical as dealing with the outside world.
I was recently asked to give a webinar for Worldmark’s management development programme on understanding the customer.
As always, there is nothing like teaching others to remind yourself of all the things we should be doing in our own businesses.
When done well, Pinterest can be a great part of your overall SEO strategy, and an invaluable source of traffic to your site.
When done badly, it can be a waste of your valuable time, and a possible dent to your brand’s reputation.
With this in mind, here are my top tips on what you should and shouldn’t be doing to build your presence on the internet’s biggest pin board.
Tesco has had a busy 48 hours. On Tuesday, Irish food inspectors reported that their ‘value’ burgers had 30% horse meat in them. By Thursday morning newspaper advertisements appeared in all national newspapers with an apology to their customers. In its advertisements, with the headline “We Apologise”, Tesco says: “We and our supplier have let … Tesco apology – how would your organisation deal with unexpected horse meat?
David Thurkettle of PwC gave his usual thought provoking analysis of trends in law firms from PwC’s Law firms’ survey 2012. I had introduced his session, saying that my own view of the legal market is that it is still very tough, quite patchy and performance is generally flat. David said the survey pretty much said the same thing.
Yesterday, 11 civil servants at Iain Duncan Smith’s department for work and pensions were sacked for using Twitter or Facebook. The DWP’s website says it has 5,345 employees – so 2% of the department have been reprimanded, given written and final warnings, or sacked. Is that shocking?
If you want your blog to be successful you need to post regularly. That might be monthly, weekly or daily. For most professional, business and academic blogs we would recommend weekly.
Here are our tips to help you create a blog editorial calendar and to post regularly
Emily Knowles is a media studies graduate working in PR and copywriting. After finishing my degree in 2011, my prospects of finding a decent entry-level job looked bleak. My marks were all right, but not outstanding, and the last sports award I won was in senior school. 1. Bleak prospects for job-hunting graduates The only … Were our universities right – ‘social media is a modern obstruction to gainful employment’?
Jonny Ross, associate of Northern Lights PR As more and more companies are recognising the importance of their online profile and the potential benefits to be gained by digital marketing and social retail, interest in search engine marketing and SEO – search engine optimisation – helps to set you high on Google searches – is … 8 Link Building Strategies to Promote Your Website
