blog - Page 28 of 44

Three year success plan for university students to get a job – with networking and social media

Northern Lights | 18 September 2012

As bright students start at university this week – will they start using social media professionally to help them get a job in three years’ time? Lisa Bachelor at the Guardian points out the importance of ‘soft skills’ or ‘employability skills’ which she says are becoming increasingly important to graduate recruiters: “While hard skills refer … Three year success plan for university students to get a job – with networking and social media

This week’s PR blunders – and one outstanding success

Northern Lights | 18 September 2012

There have been three shocking PR blunders this week that every student and practitioner of PR and communications should analyse. But I also heard a media interview on Saturday which was a textbook case of how to own the interview, answer the question but firmly take the interview where you – and the audience – … This week’s PR blunders – and one outstanding success

3 ominous lessons from Prince Harry’s photos – employers and students take note

Northern Lights | 26 August 2012

The real story of Prince Harry is – the photo. Without that, there would not have been a story – and that is a lesson for employers and students. India Knight of the Sunday Times is spot on when she says today that “Harry has exposed our sins of the smartphone”. And employers and students … 3 ominous lessons from Prince Harry’s photos – employers and students take note

UCAS shows universities and businesses how to use Facebook for real customer engagement

Northern Lights | 17 August 2012

A’ Level results are out. Great excitement for some, disappointment for others – and uncertainty for large numbers. Will their university of choice still accept them if they just missed a grade? The hard work has started at both UCAS and in universities – answering thousands of queries and helping students through clearing. Most businesses … UCAS shows universities and businesses how to use Facebook for real customer engagement

The five Facebook faux pas that could cost you a job

Northern Lights | 16 August 2012

Guest blog by Sarah Larby The five Facebook faux pas that could cost you a job Like many people, I saw social media as a way of keeping in contact with friends, uploading photos and following trends and celebrities. However, having read Northern Light’s ebook ‘From Student to Salary’ I realise it can be used … The five Facebook faux pas that could cost you a job

Students must be educated in social media

Northern Lights | 7 August 2012

Are teachers and academics short changing our young people? In academic and educational circles, many have been slow to adopt social media – and there are still those who are dismissive of social media as a lot of silliness. Perhaps an element of intellectual snobbery? Lecturers don’t have social media skills Whatever the reason, students … Students must be educated in social media

Empty seats at the Olympics – what lessons for corporate sponsorship and entertaining?

Northern Lights | 30 July 2012

The pictures of empty seats at the Olympics will no doubt resonate with many a business that struggled to fill seats at their own events. I’ve always said to clients and contacts that I’m happy to be asked to dinners or events at the last minute – we can all be winners – so I … Empty seats at the Olympics – what lessons for corporate sponsorship and entertaining?

What are the social media risks and opportunities for professional firms?

Northern Lights | 24 July 2012

What are the greatest risks from social media for law firms? This was one of the topics I covered at a talk I was invited to give to the Professional Services Marketing Community in Dubai – as well as looking at the opportunities. Delegates were in marketing and business development roles from many of the … What are the social media risks and opportunities for professional firms?

Are you risking your company reputation with data law breaches?

Northern Lights | 16 July 2012

In two years’ time the UK’s Data Protection Act changes with our data laws coming into line with the rest of Europe. Businesses may think the Act is tough now but from 2014 data protection regulations will get even tougher. EU countries including Belgium, France, Germany and Spain have much tighter data regulation so they … Are you risking your company reputation with data law breaches?