Many would say that the City of London’s reputation came out of the insurance market where a handshake was a gentleman’s pledge to honour the deal. Across the world, the British are known for our honesty and decency – it is a distinctive brand that helps to win contracts overseas, particularly in the Middle East … The City should listen to their communications teams
Last week the media was in the midst of a tax avoidance frenzy, with comedian Jimmy Carr the focus of the tirade. While the headlines were about the tax issues, ‘stars who avoid tax are no better than benefit cheats’, the story began because Jimmy Carr was caught doing exactly what he had slated … How to ensure your chief exec avoids a ‘Jimmy Carr’
This blog first appeared on the Chief Learning Officer Middle East – The Social Network Community for L & D and HR Professionals website Employers are in a dilemma. How should they manage their employees’ use of social media? Many bosses are blocking access to Facebook and YouTube, thinking this will ‘protect’ their business. Actually, … Is your company at risk from your employees using social media?
When I joined Northern Lights PR in January 2011, Victoria and the team were just embarking on a mission to prove ‘why you can’t ignore social media in business’. At that time, the consumer market was rolling out some creative, high volume campaigns using Facebook, Twitter and other platforms but there were few B2B case … Content is king: How social media has given greater credibility to communications in business
I attended a truly inspiring event yesterday. It is so rare to go to anything where all aspects deliver and I have been analysing why this event worked so well – and what are the ingredients that we can all learn from. 1. Put your audience first The event was organised by The Yorkshire Mafia … Five key ingredients to an amazing event
I was delighted to be asked to speak at an evening event for York Professionals this week. There were five of us each giving short sharp 15 minute talks – and mine was on LinkedIn. Before the event I researched the 39 members and speakers attending to see who was already on LinkedIn and how … Why your LinkedIn profile must be 100% complete – and how to do it
It costs five to fifty times more to find a new customer than sell more to your existing customers. We’re working with a lot of clients helping them to increase sales and this is nearly always one of the best places to start. It’s a common fault – and we’re probably guilty of it ourselves! … Six guaranteed ways to sell more to your existing customers
Is the social housing sector being over cautious in not embracing social media? Members of The Guardian’s housing network certainly think so. In February a poll of Guardian housing network members revealed that 83 per cent do not think the housing sector is realising the full potential of social media. A month after this poll … Why Housing Associations need to embrace social media
A year ago, when I wrote our free ebook on social media for business, we knew that LinkedIn would work – but we didn’t really have the evidence. Now a year on, we are starting to hear great stories. So here are the ways that your business can win business from LinkedIn, based on the … Four easy steps for fee earners to win business from LinkedIn
