by Jon Buscall, head of Jontus Media, a digital marketing agency in Stockholm, Sweden. He hosts the weekly Online Marketing & Communications Podcast. He is also the author of an ebook and video training series Launch a Podcast and Grow Your Business. Despite the regular calls that podcasting is dead, let me assure you that … Is podcasting dead?
Social media for Managing Partners – opportunities and threats Earlier this month, we were invited to speak at the Yorkshire branch of the global Managing Partners’ Forum. What are the issues worrying heads of professional firms? Where do they see the opportunities in social media? The aim of the forum is to bring professionals from … Social media for Managing Partners – opportunities and threats
Recently I ran a PR and social media workshop in York for tourism businesses with Denise Howard OBE, director of Welcometraining. All the participants were finalists in Visit York’s Tourism Awards. Entering and winning awards is a great way for businesses and organisations in any sector to achieve effective and low cost PR. You can … Entering your business for an award – 10 tips for getting PR
At the beginning of March, the Guardian released its new TV advert. We’ve since used the YouTube clip of the ad in client meetings, workshops and LinkedIn discussions to help illustrate how the media landscape is changing – and show senior professionals why social media should be integrated into business strategy at the highest level. … Open journalism – now you REALLY can’t ignore social media in business
Earlier this year we decided to look at new markets – and to go to Dubai. How do you go about researching and winning new business from an entirely new market? Here is how we did it – from a standing start in mid January. What worked? What didn’t? We share it all with you … How do you get new business in Dubai from standing start in less than a month? Through LinkedIn. Here’s how
A disaster on a school trip is every head’s worst nightmare. You are trying to cope with anxious parents while journalists and photographers are camped outside the school gates. Every year we see national newspaper headlines about students injured or killed on school skiing trips or outdoor activities. Incidents involving cyber bullying, inappropriate behaviour on … What if the media spotlight turned on your school – how would you communicate in a crisis?
Last year I wrote an ebook on social media for business. In it I outlined what I thought the rules should be for connecting to people on LinkedIn. These are that they should be people who – You do business with – You would have a drink with after a meeting – You would recommend … I’m in a mess with LinkedIn – what do you advise?
Monday 16th January 2012 has been designated ‘Blue Monday’ – officially the most depressing day of the working year. Research by the University of Exeter estimates that low morale could cost businesses £93bn in lost productivity. So, instead of leaving your employees to wallow in the misery of ‘Blue Monday’, use it as an opportunity … Blue Monday – 3 steps to boosting employee morale by improving internal communications
In the last month I have been increasingly irritated with the growing number of LinkedIn invitations where the person has just used the standard invitation ‘I’d like to add you to my professional network’ in their email. I reckon in the last month I have had more than 30 of these standard requests against around … Why are you bothering with LinkedIn?
