Looking back through Northern Lights’ blogs I see I started the year talking about how to work with journalists. It’s a theme I have come back to because throughout the last 12 months I have met so many people who are afraid of media interviews. Even senior people who are accomplished public speakers are wary … Taking the fear out of media interviews
In an age of 24 hour news and social media, everything you do is under scrutiny and corporate reputation is more precarious than ever. A top corporate headhunter recently told PR Week’s editor Danny Rogers that corporate affairs directors have gained more influence than marketing directors over the past few years. Rogers puts this down … Reputation, reputation, reputation: The 3 key ingredients for crisis management in the social media age
Last week, the CIPR’s Yorkshire and Lincolnshire group held a workshop for public sector communicators on handling Freedom of Information (FOI) requests. We ran the event in response to growing concern about the increasing volume of requests received by local authorities, universities, FE colleges and others – and the lack of coherent approach to handling … Handling FOI requests – an opportunity not a threat to public sector comms teams
We have just written a free guide for employers on how to create a social media policy for their employees (and have a free breakfast event in Leeds on Wed 7 December on this subject) This guide is in response to a growing number of queries from our clients and contacts about a number of … Top tips for creating an employee social media policy
It never ceases to amaze me how many businesses and organisations seem to see public relations as remote from other business functions. It’s wheeled out on special occasions instead of being woven into every aspect of a business. Effective PR is as much about the way a receptionist answers the ‘phone as it is about … Treat job applicants with courtesy – they can do your PR for you
Universities need to teach different employability skills to ensure their graduates get jobs. Blogging, Twitter and LinkedIn are essential, as are knowing how to network and ‘create’ their own job opportunities.
In a tough economy many businesses are taking a long hard look at what they spend on sponsorship. Not just because marketing budgets are being cut, but also because companies are considering whether certain kinds of sponsorship are appropriate in austere times and, importantly, what’s the impact on business goals? So whatever sector you are … Five tips for getting business value from sponsorship
I am so frustrated! Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical. In our case we initially tried to do this through social media … How did the PR industry lose the social media battle?
I am so frustrated! Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical. In our case we have been trying to do this through social … How did the PR industry lose the social media battle?
