I am so frustrated! Why has our PR industry completely lost out in positioning ourselves as the natural leaders to advise clients on social media? I reckon it’s because we – and I include ourselves in this – have failed to get technical. In our case we have been trying to do this through social … How did the PR industry lose the social media battle?
This blog also appeared on The Huffington Post. Last week a handful of men experienced, at first hand, what it is like to be outnumbered at senior levels. The Women’s Business Forum attracted more than 420 high powered delegates from the UK and America. Of these just 13% were men. According to the Davies Report, … Is football holding women back from the UK’s boards?
If you have one shred of doubt left about the business value of LinkedIn……. Read this! Just see what discussions can be developing about your business behind your back – and how, if you are alert, you can dive into the conversation and pick things up with your customers. At the weekend I spotted a … If you have one shred of doubt left about the business value of LinkedIn…….
PR agencies that share news bulletins and press releases online on behalf of clients could potentially be doing more harm than good. Recent developments in Google’s SEO ranking strategy (which aims to ensure more credible sources rank higher) mean that PR agencies who don’t keep up to date with SEO could fall foul of Google’s … PR Agencies: How sharing Press Releases can decrease your own and your client’s google ranking
This infographic of the Charity 100 Social Index illustrates a six month study of how well charities are using social media and how this correlates with their financial performance. Cancer Research UK comes out top for its combined brand strength and financial strength. As the infographic shows, it is not just volume that determines the … The Charity 100 Social Index: The link between social media strategy and financial strength of charities
I mentioned that I have been on a social-media-holiday-reading-fest. A key goal was for me to become better at SEO (search engine optimisation) for our own and clients’ blogs. SEO is writing website and blog copy in a way that search engines can find – and get you higher up Google rankings. My next book … 8 easy steps to improve your search engine rankings
I have attended two events in the last week that shed very different lights on public relations and what people believe PR is about and does. It made me wonder what businesses are buying when they decide to hire a PR consultant. With colleague Helen Standing I attended a session called How to Find the … Is Public Relations right for your business? Three tips for choosing a PR agency
This summer I have been on a glut of holiday reading about social media. I had thought I was buying the more ‘advanced’ books and while most of them covered a lot of basics for newbies, each book had a number of new ideas and tips. But what struck me most as I ploughed up … Twitter is the favourite social media of the gurus
Were there any killer tips to improve SEO at the ThinkVisibility conference? In our pursuit to improve SEO (search engine optimisation) skills, three of the Northern Lights team attended the ThinkVisibility conference in Leeds this Saturday. Thanks to @thehodge for organising a lively day complete with pick’n’mix sweeties and Lego people! I’m still digesting the … Were there any killer tips to improve SEO at the ThinkVisibility conference?
