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Why are ‘mummy bloggers’ so influential? And what could professionals learn from them about social media for business?

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Even if you don’t have children and rarely read blogs you’ve probably heard the term ‘mummy blogger’. It refers to parents (‘daddy bloggers’ are also now taking off in a big way) who blog about anything to do with their children. There are thousands of them but some have become incredibly influential, winning major awards … Why are ‘mummy bloggers’ so influential? And what could professionals learn from them about social media for business?

Driving traffic to your Facebook page: Don’t put all your eggs in one basket

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Are you desperately trying to drive your customers to your Facebook page to ‘like’ it, take part in competitions, comment on your products and services and tell their friends about you? After all, they are on Facebook anyway so you might as well go to them, right? But whilst you’re driving all that traffic to … Driving traffic to your Facebook page: Don’t put all your eggs in one basket

5 reasons why Asian businesses have historically not ‘done PR’…and how the tide is turning

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by Kulbir Sandhu, Intern at Northern Lights PR The first generation of Asian entrepreneurs were a unique bunch. By and large, they were successful, worked incredibly hard and achieved the aims they had set out to achieve – namely to be self-sufficient and provide financial security for their families. Many went on to achieve great … 5 reasons why Asian businesses have historically not ‘done PR’…and how the tide is turning

How to run a successful internship

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Successful internships are those that will have clout on CVs by genuinely adding value to the intern and the employer. We’ve just finished the second year of our internship for black and minority ethnic graduates at Northern Lights PR (based on Taylor Bennett Foundation’s flagship programme in London). It’s a three week intense training programme … How to run a successful internship