The purpose of social media in business is to give your customers new and easy ways to talk directly to you; to share your expertise and help others; and build relationships with new people who might become customers one day. The most important aspect of social media is therefore to have two-way conversations. If someone … Five social media gurus who have disappointed – and four who restored our faith
There is no doubt that most academic research has little value if it cannot be applied in the real world. With greater scrutiny of the public purse and increasing tuition fees, it is more important than ever that academics and universities demonstrate the value of their research to wider society and the business community. This … Communicating academic research – does social media have a role?
There are three parts to writing a good blog. Identify topics that your clients and potential customers will find helpful and answer questions on. Write about them in an engaging and useful way. And then get your blog noticed by the people you are writing for. Based on feedback, our own blog is not bad … Social media in business – how do I get my blog noticed on Google?
I am writing this blog as the titles roll at the end of the second BBC The Apprentice. And probably like most business people across the country, despairing of this as any kind of representation of business. Where does it go so badly wrong? 1. Who would go into business with people you don’t know … Five reasons why The Apprentice does not remotely represent business – and five places where it does
The LinkedIn group, The Yorkshire Mafia is a really great social media success. With more than 7,000 members joining in just over two years, there is a lot to learn from why this group is so successful. I spoke to Geoff Shepherd, founder, at the Mafia’s latest event at the Balmoral – a great … The Six Keys to the Success of The Yorkshire Mafia
Put your hand up if you regularly comment on blogs. What, not even those by people you rate that are well written, engaging and leave the debate open? Not even if you have been asked as an expert in the field to share your thoughts? The reality is that even prolific tweeters who are experts … Social media evaluation: Is getting comments on your blog still the Holy Grail?
Getting senior management to see why social media can help achieve strategic business goals is easier said than done. It can take years to build a strong social media network that generates real business leads and for risk averse organisations like Greater Manchester Police when they decided to tweet all their calls for assistance in … 3 Eureka! moments for getting buy in for social media from your boss
If Twitter is going to work for your business, you need to be strategic – don’t just open an account, follow your favourite celebrities and tell the world you’ve opened a bottle of wine. Identify businesses, journalists and influencers who could help your business. Start following them, understand their tone and style and then respond … 3 ways to start a Twitter conversation
We have today launched our free ebook, Why you Can’t ignore Social Media in Business. To those who have been tuned into social media for a few years, the book’s content and style will probably seem basic and old hat. And if I’m honest, I am slightly embarrassed to have written it – I am … 10 tips for taking the plunge in (business) social media
