How many people do you tell if you’ve had poor customer service? It used to be around 20, but that was before the internet. Now instead of simply telling their friends, disgruntled customers can turn to consumer forums and social media to leave feedback about anything from a substandard meal to poor delivery service from … Customers complaining on Twitter and Facebook – how should you respond?
A key theme at the recent Learning Technologies Exhibition 2011 (which I went along to with my client MyKnowledgeMap, a learning software and consultancy provider) was the use of video in learning, staff training and engagement, internal communications and marketing. The power of video in learning and training and in enticing consumers isn’t a new … Open your eyes to using video to win business
When we talk to clients about social media they usually dismiss Facebook as not being appropriate for their business. But if you are working with or targeting young professionals then you should certainly be considering Facebook as part of your marketing and communications mix. And many companies now recognise that Facebook is a good platform … Five good reasons why Facebook is good for business
‘Do you know any way to do recruitment on/via LinkedIn?’ I was recently asked this by a fellow PR professional – and it struck me it would be a good blog topic. For those still new to LinkedIn it is an online networking site. Many people say – I have 1,000 contacts on my database. … How to recruit through LinkedIn?
by Mohammed Waheed Did the Northern Lights internship help me? Was it worth the time and career development? There is only one answer to this question and it is a big resounding, YES!! Is it going to be worthwhile? I was a bit sceptical when participating in the internship in regards to how it could … Where there’s a will, there’s a job – Internships, the way forward?
I had the pleasure of meeting former journalist Rob Pittam the other week when he gave a guest lecture to PR students at Leeds Metropolitan University on the dos and don’ts of approaching the media with a story. Rob spent 25 years in journalism including 10 years as a BBC business correspondent working on BBC2’s … How to win friends in the media – the dos and don’ts of working with journalists
“If you have two people who think alike, one is unnecessary” What a great quote! Linda Emery, Talent and Diversity Director at BP referred to this when I met her recently, following up on Bob Dudley’s invitation at the CBI Conference. In October I wrote a blog on the conference, “Bob Dudley, new group chief … Is BP on the right track to change its diversity and culture?
Fraser Mitchell of Siteseeing, a very practical web design and search engine optimisation company, has written a guest blog for us on article syndication. Top Tips On Article Submission Writing and syndicating quality articles can be an excellent way to build your personal profile, or the profile of your business, establishing you as an … Top Tips On Article Submission
Hardly a week goes by in Yorkshire without an event or workshop on social media. It seems that our appetites for anything digital are insatiable. Last week I attended a sell out social media breakfast seminar organised by the Chartered Institute of PR’s Yorkshire and Lincolnshire group. Deborah Copeland, head of online PR at … ‘I have a cunning plan’ – making social media strategic
