blog

‘I have a cunning plan’ – making social media strategic

Hardly a week goes by in Yorkshire without an event or workshop on social media.   It seems that our appetites for anything digital are insatiable. Last week I attended a sell out social media breakfast seminar organised by the Chartered Institute of PR’s Yorkshire and Lincolnshire group.    Deborah Copeland, head of online PR at ‘I have a cunning plan’ – making social media strategic

Foursquare teaching

by Dr Mark Van Hoorebeek The Director of Studies for Business Studies and Law at Bradford School of Management, and fulfils lead roles in both the Bradford University Innocence Project and Student Law Society. Social networking and locational teaching Foursquare has partnered with twenty US universities to launch the Foursquare For Universities initiative, the foursquare Foursquare teaching

PR in the Boardroom

Peter Finnegan and Filiz Ozakinci are the Chartered Institute of PR’s student reps at Leeds Metropolitan University.  They attended a guest lecture on ‘PR in the Boardroom’ given by Northern Lights PR’s chief executive Victoria Tomlinson as part of an autumn lecture series celebrating 20 years of the PR degree at the university Northern Lights PR in the Boardroom

Don’t get left behind! Even ‘dinosaur businesses’ are into social media

This blog first appeared as a guest blog for The Forum of Private Business, following their recent survey on the number of SMEs using social media.       Don’t get left behind!  Even ‘dinosaur businesses’ are into social media Do you remember when websites first appeared?  It was the time of dial-up internet connections Don’t get left behind! Even ‘dinosaur businesses’ are into social media

10 take-aways from the CBI conference to make you feel optimistic (mostly)

I was delighted to be the guest today of the CBI at their annual conference in London – representing higher education through Bradford University School of Management. David Cameron had apparently said he wanted to be ‘sunrise uplift’ from now on and it was a surprisingly upbeat day. Here were the key messages that I 10 take-aways from the CBI conference to make you feel optimistic (mostly)

Create a business blog: 4 steps to blogs that work for your customers and clients

Richard Abbott of Yorkshire Insider has asked a number of people across the region to write a tweet with our top tips for businesses to maximise social media. For those new to Twitter, a tweet is a message of up to 140 characters sent out to everyone who follows your account.  So you don’t get Create a business blog: 4 steps to blogs that work for your customers and clients

Why Is Blogging Great For SEO?

Today we have asked Phil Byrne, one of the UK’s foremost Web optimisation experts, to give us his take on blogs and their importance to good SEO. Here are his tips for the day