We have spent the summer helping The Directorbank Group to carry out research into What makes an Outstanding FD? This has been done in association with Grant Thornton. When you mention the word ‘finance director’, many will have that old image of an accountant in the Monty Python sketch trying to tame a lion. Forget … 5 skills that make an FD an outstanding FD – new research from The Directorbank Group
What a great book – but I wish I had read this ages ago! Even though I am only halfway through Trust Agents by Chris Brogan and Julien Smith, I am already realising so many things we can tweak in our social media activities. The book starts slowly, especially if you are in PR. It … Ten steps from Trust Agents to improve your social media engagement
Last week I was a guest at the annual IOD Director of the Year awards dinner – my thanks to ABDN for their kind invitation and good company. I was interested in a theme of discussion at our table and among several people I met – can these sorts of awards dinners continue in their … 3 tips for event organisers in a recession
Guest interview with Lee Hicken, Hebe Media Hebe Media ran a very successful social media campaign for Marketing Leeds in Barcelona earlier this year. We’re always on the lookout for good case studies for our clients, so Lee Hicken kindly agreed to be interviewed for our blog. Key points to note are Bloggers are now … Ignore bloggers at your peril when running PR campaigns!
Writing a blog is hard enough. But at least once it’s up, comments will come flooding in. Right? Wrong! This is perhaps the most surprising part for bloggers – you have to work just as hard at getting comments as writing the thing initially. There are three key ingredients to generating blog comments: writing a … How do I get a comment on my blog? Five practical examples of what’s worked for us
I’ve been reading a book by one of the world gurus on social media – Engage! by Brian Solis. As you might guess from the title, it’s about engaging with your audience – as opposed to pushing messages out as corporates often do through their marketing and advertising. The first part is a recap … Ten ways to Engage! an audience through social media – with thanks to Brian Solis
I have been struggling with one aspect of social media. Is it a good thing to have thousands of followers – on LinkedIn, Twitter, Facebook and so on? When I started out in social media I was quite clear in my own mind that the aim should be about forming meaningful relationships. If the people … Gaming the (social media) system – consensual spam or the way to generate business?
The Guardian reported this week that some of the world’s least democratic countries are turning to British PR firms for a reputation makeover. The London office of PR firm Racepoint has been hired by Rwandan president Paul Kagame to spearhead a public relations drive in a bid to rid itself of the legacy of its … What do celebrity Kate Moss and African republic Rwanda have in common?
by Gabriel St Aimee, Intern at Northern Lights PR Without intending to evangelise, PR is needed for the BME community, not just for diversity but for the industry – despite the current debate. PR could be used to alleviate the overly saturated careers, which the BME community is drawn to. Law is just one example … More BME PR practitioners – and one BME Prime Minister
