This blog first appeared on PRCA Mena. I have been helping a number of clients to write award entries recently and noticed one area where everyone seems to have a block. Passion and excitement over-rides results. It’s not that they don’t mention achievements at all, but they don’t link closely enough to what the client … How to write a winning award entry
Apologies if any links in this blog post do not work, we have transferred this post to the Next-Up website from our old website Northern Lights PR. The other night I spent an hour with a lovely person who is 53 and looking for a new career. Let’s call her Martha. She is looking for … 6 ways to use LinkedIn for a new career – for 50 and 60 year olds!
The expulsion of Bell Pottinger from the PRCA looks like it will have grave consequences for the firm, and made the rest of the PR industry stop and think. The trade body has been clear; the company’s work with Oakbay Investments in South Africa has breached the PRCA professional charter and the public affairs and … What are the lessons for communications professionals from the Bell Pottinger scandal?
Podcasts are on the rise as a tool for businesses and organisations, and they can be a great way of delivering insights and drawing in clients or consumers to your brand or company. Listenership of podcasts has grown steadily in recent years with focusbiz quoting research from leading podcasting company RawVoice that shows the number … 9 steps for successful podcasting
Last week the BBC published its list of ‘star salaries’ and caused a furore on the shocking gender pay gap. In all the discussions, however, no-one is looking at one aspect of women at work – their ability to negotiate pay and believe in their worth. I have a sneaky feeling this has a lot … The BBC gender pay gap – can women negotiate as well as men?
Until four years ago my understanding of dyslexia was limited. The little I knew was gained from seeing friends of my children given extra time for exams, reading a few articles and hearing the despair of parents who were trying to help their children read or organise their lives. The last few years have entirely … Time to rethink dyslexia – ability not disability?
Managing over-servicing is about delivering the best to clients – of course, within budget – and is about finding the win:win.
Election results: Theresa May ‘no intention of resigning’ after losses
Prime Women asked me to write about this subject, as it is something that has been asked by readers: How should you take constructive criticism? It is one of those interesting topics that I thought many would have a view on. They do! I put it out on social media channels to see what others … How to Take Constructive Criticism in 6 Steps: A Priceless Gift
