Jon Dean is a strategic change specialist and works with major organisations to help them implement new programmes, leadership development systems and major corporate transformations. In this guest blog for Northern Lights, he explores the corporate communication challenges of change…
Are your sales teams and digital teams working together – you could be amazed at what happens when they do?!
Here I share the various ways that social media should be supporting your B2B business development.
Are you someone who sets your new career goals? As your goals become more ambitious, you need more evidence and breadth of experience for the best roles. So by planning far ahead, you can think about the skills and track record you might need so you can build these up over time.
Aiming to predict the social media and digital trends businesses should be watching out for in 2017 and what they can do to target customers, engage audiences, be found online and, most importantly, win business.
Are they in a community? I think they are, even if they only want a ‘community’ of a dozen or so people. But we haven’t thought of approaching this as an online community, more as highly sophisticated networking and relationship building online.
This blog first appeared on PRiME, an online magazine for women in their prime and looks at lessons I learned, what has gone well – and what am I still learning? Ten years ago, I was invited to join my first board as a non-executive director. It was an advisory board to a business school. … 9 Lessons on Being a Non-Executive Director
This week I was asked by RSM in Leeds to speak on digital transformation for charity leaders. It’s always hard to know how to explain strategic social media to people who don’t understand it. What angle do you start from? I generally talk through stories showing what has been achieved, rather than the details. But … Ten questions every board should be asking about social media
Last week my daughter emailed me with a link and message saying ‘cutest ad ever’. It was! It was the Heathrow Airport teddies Christmas ad (click on the link below and you might need a hankie). However, I had just got back from delivering a CIPR course in Edinburgh on social media management where we … How do you evaluate Christmas TV ads – warm glow or hard sales?
It is always a good reminder of what puzzles or challenges them – and what is currently causing a lot of debate is about sharing competitor material.
